How Many Customer Marketing Team Members Are Typical by Company Size?

Amy · 2026-03-04T19:39:29.357Z

❓For those of you who are part of a company with 1000-2000 employees, how many customer marketing team members are on your team covering the most essential customer advocacy responsibilities (not including lifecycle or community)? 2000-4000 (tel:2000-4000) employees? 4000-6000 (tel:4000-6000) employees? More than 6000 employees? Thanks!

How Many Customer Marketing Team Members Are Typical by Company Size? | CMAweekly Customer Marketing and Advocacy Slack

15 comments

· Sorted by Oldest

Emily G.
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At my previous company (~2K employees), we ranged from 2 up to 5 (including the Director of CM). At my current company (6K employees), we are a team of 4 FTE ICs, 1 Sr. Director, and 1 agency partner (6 total)
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Alexie Glover
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1,500 employees, customer marketing and community team has 3 full time members, one additional currently being hired for CAB/lifecycle, and the support of 2 contractors (20 hrs/week)
2,000 employees, customer marketing/community/social team, 4 full time members, one additional being hired, one intern (POC changes every 4 months), and one contractor (15 hrs/week)
1
Wendy Batten
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My company on the smaller side. ~800 employees. 3 employees in customer marketing/advocacy. Manager, Community Manager and Customer Advocacy Manager.
👍1
Daniel Palay
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We hve 3 peole on our team
💡1
Mary Green
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for 20,000 we have 14ish
💥1
Kevin Lau
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for advocacy specifically it's around 11
💥1
Maria Braune
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we are a little over 800 employees and it is myself and my direct report. We don’t have a community as of yet (maybe June) and that will be an additional headcount that I will be looking for.
💡1
Daniel Palay
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And Amy that's for a company of ~1500 people
👍1
Melissa Meyer
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We're ~4,000 people and have 3 FT team members (1 Sr. Manager, 2 IC's) and a PT contract for our ReferenceEdge tool.
😎1
Abigail Benson
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I believe we're between 5k-6k: mighty team of two 😬 No plans to add headcount as far as I know.
👍1
Megan Donaldson
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~7,800 people and we have 8 FT members. 1 director customer marketing 4 advocacy (1 APAC, 2 AMER, 1 EMEA) 1 community 1 advisory and user groups 1 specialist/support
👍1
Sara Huntley
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At Nuance, we had about 6,000 people and there were 5 of us on the team, plus one contractor doing 20-30 hours/week. We were focused on references and customer relationships, not content creation (when we uncovered stories, we'd punt them over to solutions + field marketing to create/amplify)
💡1
Chrissy Mariotti
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Sap has around 100k employees and we had a team of about 90 people (after October layoffs it is now about 45.
👍1
Irwin Hipsman
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Amy great ?. At Forrester we had 5 two years ago Now 1.
😑1
Taylor Page
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idk if this info should make me feel better or worse 🫠 -- solidarity at least! we're around 900 employees and it's me and a direct report. we own everything - advocacy, customer programs (roundtables, office hours, CAB), community, lifecycle including expansion, references
👍1

Emily G.
·
·
At my previous company (~2K employees), we ranged from 2 up to 5 (including the Director of CM). At my current company (6K employees), we are a team of 4 FTE ICs, 1 Sr. Director, and 1 agency partner (6 total)
1
Alexie Glover
·
·
1,500 employees, customer marketing and community team has 3 full time members, one additional currently being hired for CAB/lifecycle, and the support of 2 contractors (20 hrs/week)
2,000 employees, customer marketing/community/social team, 4 full time members, one additional being hired, one intern (POC changes every 4 months), and one contractor (15 hrs/week)
1
Wendy Batten
·
·
My company on the smaller side. ~800 employees. 3 employees in customer marketing/advocacy. Manager, Community Manager and Customer Advocacy Manager.
👍1
Daniel Palay
·
·
We hve 3 peole on our team
💡1
Mary Green
·
·
for 20,000 we have 14ish
💥1
Kevin Lau
·
·
for advocacy specifically it's around 11
💥1
Maria Braune
·
·
we are a little over 800 employees and it is myself and my direct report. We don’t have a community as of yet (maybe June) and that will be an additional headcount that I will be looking for.
💡1
Daniel Palay
·
·
And Amy that's for a company of ~1500 people
👍1
Melissa Meyer
·
·
We're ~4,000 people and have 3 FT team members (1 Sr. Manager, 2 IC's) and a PT contract for our ReferenceEdge tool.
😎1
Abigail Benson
·
·
I believe we're between 5k-6k: mighty team of two 😬 No plans to add headcount as far as I know.
👍1
Megan Donaldson
·
·
~7,800 people and we have 8 FT members. 1 director customer marketing 4 advocacy (1 APAC, 2 AMER, 1 EMEA) 1 community 1 advisory and user groups 1 specialist/support
👍1
Sara Huntley
·
·
At Nuance, we had about 6,000 people and there were 5 of us on the team, plus one contractor doing 20-30 hours/week. We were focused on references and customer relationships, not content creation (when we uncovered stories, we'd punt them over to solutions + field marketing to create/amplify)
💡1
Chrissy Mariotti
·
·
Sap has around 100k employees and we had a team of about 90 people (after October layoffs it is now about 45.
👍1
Irwin Hipsman
·
·
Amy great ?. At Forrester we had 5 two years ago Now 1.
😑1
Taylor Page
·
·
idk if this info should make me feel better or worse 🫠 -- solidarity at least! we're around 900 employees and it's me and a direct report. we own everything - advocacy, customer programs (roundtables, office hours, CAB), community, lifecycle including expansion, references
👍1