Kevin Lau

You can still watch the replay through CMA

it's online: https://virtual.customermarketingalliance.com/

Yes you can take it from my post

And this one: https://www.linkedin.com/posts/kevinkennethlau_customermarketing-scalingteams-frameworks-activity-7285687279338110976-Dl00?utm_source=share&utm_medium=member_ios&rcm=ACoAAAUKKfABX9xcPO0DU-3nozB7LbJCdBJoLxM

This post I wrote a few months ago might help you: https://www.linkedin.com/posts/kevinkennethlau_customerengagement-customermarketing-customeradvocacy-activity-7285324881498456064-RPNJ?utm_source=share&utm_medium=member_ios&rcm=ACoAAAUKKfABX9xcPO0DU-3nozB7LbJCdBJoLxM

+1 if it’s not part of their goals - the ask just becomes another thing on their list and they can easily say “get in line”

I usually bucket WIIFM (what's in it for me) under 3 main areas - with that said ask your customers on what they want:

Without knowing the details, I would just say it doesn't need to always be monetary to incentivize the customer - sure a discount helps but it can come across as a transactional tit for tat relationship