What I've seen at least in hiring both people managers and ICs, the JD is often times completely inaccurate to what they will actually be doing in seat. It also becomes increasingly complicated when the hiring manager is not able to communicate the departments value ie disconnect btwn case study team vs. orchestrating the post-sale. How you sell it internally is half the battle before the role even becomes available. And unfortunately just bc a role is greenlit doesnt mean it's guaranteed to be around until it's filled especially for public companies where saas values are decreasing overnight because of AI. All this to say, I dont think it's just a customer marketing problem. Other departments have the same challenge.
