Kevin Lau

This is very real - not to be an alarmist but as the article mentions, these are known things for the past several years - AI just amplified the importance of the declining growth rates, the fact customers have more choice and IT teams have been trying to consolidate tech debt and martech under the term digital transformation for the past 20+ years. How this impacts our industry the most is when you think about the reference tool or advocacy platform, IT teams are operating with the mindset of less point solutions and more consolidation which can be a big barrier for us moving beyond spreadsheets

My boss is the chief customer officer and has marketing under her remit so we're a hybrid function. When we had cs as a separate org, Ive found the best way to align is shared goals and outcomes so ppl were clear on how each team supported one another vs creating the territorialness that sometimes happens

the adobe physical awards we use to give out were custom wrapped and designed by artists - I think they moved to something else - you can see the imagery here: https://www.adobeexperienceawards.com/