Lots of people will be writing about Gainsight layoffs, the change in pricing model to outcomes, and moving to success architects Bain’s report on the Rebirth of Customer Success Here’s my take. linkedin.com/feed/update/urn:li:activity:7527068386149892096. When customer success gets a cold, does CMA catch pneumonia?

Nvidia and Microsoft teach us a valuable lesson. You literally never know when your company is going to have a crisis, and customers need to be communicated with immediately. All public companies have an emergency comms plan. Does your company have one? If not, could you champion it? Should customer marketing champion it? Here’s a step-by-step crisis comms workflow. b2bclm.beehiiv.com/p/crisis-communications-workflow

giving away a pack of Customer Advocacy+Evidence oriented Claude skills (don’t have to be a UserEvidence customer for these to be useful) that we’ve built based on all of our experience and best practices First one is a customer proof audit / gap analysis that will help create a whitespace map to understand where you’re weak on customer proof/evidence relative to the products, industries, competitors, etc you are trying to cover. Check out my LI post here that has the link to download the Claude skills: linkedin.com/posts/evanhuck_i-think-orchestrating-customer-advocacy-through-activity…?rcm=…&…

🎥 🍿Would love a few LIKES and any feedback about an experiment I am running. Showcasing a very short segment of a longer customer video and trying out having the customer look into the camera for the interview. lnkd.in/p/gQRRf3wa

Someone was asking me about quarterly press releases where you include a list of your new customers…do people do this anymore? I’ve never done this (for various reasons), but I think it’s a bit of an outdated approach? But I’m wondering what Customer Marketers are doing to publicly share new logo wins?

Repost to spread this message to the idiots laying Customer Marketers off https://lnkd.in/p/gbJZhVTw

If you add client photos to case studies, HOW DO YOU DO IT? We’re going to be revamping our entire case study page and moving forward want to include a lot more client photos but unsure how to do it? If you have client photos / videos as part of the case study process, I’d love to hear your secrets about scaling this and making them look consistent and not just a lame linkedin headshot. 📸

Curious how you all store your testimonials? I currently use AirTable which gives me the ability to have hidden information for my documentation, but things Sales/Success doesn’t need access (like the customer’s email address). We’re probably getting rid of AT, so looking for ideas of what to transition to.

does anyone here publish anonymized case studies? if so, do your customers find them useful?

Has anyone seen the drafts yet for the G2 winter report? I know it was supposed to come out today.