Hey CM friends! My sales team asked me to put together a simple menu of discounts they can offer customers in exchange for co-marketing, like 10% for logo use, 15% for a case study, or 20% for a speaking opportunity, etc...Has anyone put something like this together before, or have an example you could share?!

Part 3 of my Customer Marketing series (aimed at those outside of the discipline) is out! linkedin.com/feed/update/urn:li:activity:7515910266975375360

AWS re:Invent is right around the corner, and PeerSpot is helping kick things off in Las Vegas! We're co-sponsoring the PCAN.cloud Networking Kickoff on November 30 alongside Labra and Archera. If you or anyone in your network is attending AWS re:Invent, this is a great opportunity to connect with AWS leaders, partners, and Marketplace professionals. November 30 | 3:00–5:00 PM PT | Las Vegas No conference pass required! Register here: luma.com/… View the LinkedIn post here: lnkd.in/p/eRvgAu33

Mixology S4E5 is out — and Shannon Howard and I are tackling one of the most important career accelerators: mentorship done right. Where to find mentors, how to make the ask, and how to build relationships that actually matter. Watch the episode 👇 #customereducation #customermarketing #mentorship #CEd

hey friends, specifically those in the SF area 👋 I'll be in town for a team offsite 10/19-10/24. I have some available time to hang out/cowork/yap if anyone wants to meet up? some options:

I know a few will be in town for Base's Obsession (I won't be in attendance this year), and would love to see ya if we can make it happen!

is anyone going to Base in NYC? I'll be there!

Who uses Orca? Message me and help a colleague in our No Vendors channel. 😄

Can you all help build a calendar for reviews. How often do you have to update reviews for G2, GPI?

Question for everyone. How much do certifications listed on a resume, like the CMA Customer Marketing Certification, impact a decision to interview the candidate? What certifications hold more weight than others?

Adding my $.02 to the "hills I'll die on" trend 😂 What are y'all's, I'm so curious!