Alexie Glover

Happy to chat! Award programs are one of the areas I support across multiple clients so I've got a lot of intel on what works/what doesn't.

Do you look at product stickiness? Or user group members' overall engagement, such as in references, community, or other marketing? Also looking at customer education stats—are your user group members the most educated users of your product, for example. And beyond just possible revenue in the room, I'd also recommend looking at the length of deal cycles—as I'd estimate that your user group members could be contributing to faster deal cycles on renewals or upsell/expansions.

Basics, beyond product requirements, are usually:

Some companies need to be more granular with things like use case, product maturity, company size/deployment size I actually recommend you ask your sellers what are important to them when identifying a reference versus looking at Customer Marketing/Advocacy standards, because selling motions are often bespoke to a given company anyway.

Sandhya Simhan

One of my clients hosts their community on Salesforce Experience Cloud. So I'm familiar but not intimately involved in the management.

Have you tried inviting via email? I've never encountered an error with the link but also haven't had issues inviting new members via email either.

In a Microsoft environment, I'm using Sharepoint as the storage layer. Only our team is interacting with the actual Sharepoint storage, but the knowledge base is built in Excel and we have a Copilot Agent that users across the org actually interface with. This is in addition to a DAM/Sales Enablement tool, but we just throw links from .com there and try to drive adoption through the agent.

Love what everyone else has said about multi-threading. That's the #1 way I've been successful in generating reviews. Capturing people in key lifecycle moments, industry events, customer conferences, internal leaderboards/SPIFF, themed customer campaigns (we've done one where we target teams and then give Doordash gift cards to fund a team lunch), etc.

Yeah it's just a little microphone

+1 for Plaud