Measuring and Demonstrating the Value of User Groups Without Salesforce Influence Tracking

·Aug 20, 2026 04:03 PM·

I'm wondering how you all show value of your user groups? We already estimate in room revenue and open pipeline. Our SFDC does not make our AEs enter influence of our events and it would be extremely difficult to get that turned on, if possible at all. Thoughts?

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7 comments

· Sorted by Oldest

Alexie Glover
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Do you look at product stickiness? Or user group members' overall engagement, such as in references, community, or other marketing? Also looking at customer education stats—are your user group members the most educated users of your product, for example. And beyond just possible revenue in the room, I'd also recommend looking at the length of deal cycles—as I'd estimate that your user group members could be contributing to faster deal cycles on renewals or upsell/expansions.
Mary Green
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Yes, we are working on including those stats. I had also wanted to add a question to our event surveys "Based on this event do you plan to pursue more information about other Infor products?" but we aren't sure if that's going to be helpful at all.
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Kevin Lau
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Would tie it back to outcomes related to education, adoption and expansion
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Mary Green
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TY both Alexie Glover and Kevin Lau
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Lauren Stefano
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We make each of the meetings a campaign in SFDC and then add the attendees to the campaign. Then, we can look at any influenced opportunities. It's a bit manual, but I also look at the opportunities relative to the meeting conversation. For example, we discussed a specific professional service offering at our last CAB, and now I'm monitoring all of our attendee accounts for opportunities for that service
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Mary Green
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Nice! We already do a bit of manual work, so I'm going to meet with the team to see how can we automate some things, then we can decide how to set that up. TY Lauren Stefano
Gabrielle Herrera
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Product usage and adoption
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