Sandhya Simhan

I use a Claude project and it has "phrases" that trigger different things. Like "morning" triggers a specific search through multiple MCP servers to provide a brief of my open tasks

Same here Cameron Lund (Olshansky)! I'm basically a Growth PMM and advertise my team as such inside and outside my company

Head of Customer and Growth Product Marketing. And I sit under our Head of Product, Solutions and Customer Marketing.

I have, I'm not impressed with Perplexity's efforts in general though

I'll be there! Planning to speak to how I use AI to do my job

That's actually 90% of what I do. My job is basically a growth PMM... I don't touch customer references or case studies at all

Customer marketing has a branding problem (at least in B2B) 🙃 I agree that everyone thinks we're the case study + email + community forum + kitchen sink team. Nobody's thinking "oh that's the team running the expansion playbook." but that's literally what we are — or should be. I'm closer to a growth PMM than anything else in marketing and I keep that title internally because product, eng, and sales will absolutely brush me off otherwise. ALSO we're sleeping on AI compared to PMM. I'm in a bunch of those communities and the PMM slacks have whole channels just for Claude and Openclaw. There are tons of courses and PMM influencers on LinkedIn talking about AI workflows and I struggle to find the same for customer marketing. The harsh truth is that it's an employer's market. "I've done this before" doesn't matter nearly as much as "I can figure it out with AI". I say this as someone who has the blue chip names on my resume butb the recruiters who reach out always care more about my LinkedIn posts on AI. RevOps already learned this the hard way... GTM engineer is just RevOps with AI fluency baked in. I think we're next in line for that same reckoning.

ahh sorry I read your note wrong. Like to you ingesting user emails IS common practice. It's not "something weird and insecure" like our CISO thinks it is.

Right now we're only able to message our admins and it limits adoption of our productivity tool

But then how do you send emails to your end users? For example: Hey there, you tried building an agent but didn't share it.