What titles and team structures do you have within your organization?

Elyssa Hines · 2026-04-15T16:27:11.180Z

Hey folks! I have a random question for this group: What is the title of the team that you sit on within your org? For example, I'm a Customer Marketing Manager, but I sit on the Brand Marketing team. Curious how this is set up at other orgs. Thanks!

14 comments

· Sorted by Oldest

Mary Green
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Irwin Hipsman could probably answer this for a lot of people in the community. I'm on the Customer Marketing team (I run community).
Gemma Collins
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I've seen it differ A LOT! I sit under Demand Generation and I'm also a Customer Marketing Manager, also saw somewhere recently where it sat in PMM
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Anna Scarbrough
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(edited)·
I lead our customer advocacy program and currently sit on our Corporation Brand & Marketing team but have also been a part of our Demand Generation and Product Marketing team. In the past the other customer marketers have been on the team with me, but most recently we got split apart with the others sitting on demand gen. My role has moved a few times 😅
Samantha Duggan
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I'm a Customer Advocacy Marketing Manager, I sit on the Customer Lifecycle Marketing Team, which nests into Global Marketing & Growth
Megan Donaldson
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Customer Advocacy Team < Customer Marketing Team < Corporate Marketing Team (includes brand, creative, content)
Jillian Hoefer
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Ooh more insights coming on this front in the upcoming CMA Salary + Career Benchmark report that we're working on!
Christine Newman
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(edited)·
My team sits in our Global Brand & Corporate Marketing team. ETA: my title is Sr Manager, Brand Advocacy & Customer Marketing
Daniel Palay
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Elyssa Hines I'm Director, Customer Advocacy, I run the Customer Marketing team, and we sit on the Global Communications team.
Gabrielle Herrera
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I am Senior Marketer, Community Growth on the Community Programs & Engagement team. We fall under Community, which sits under Scaled Customer Success in our CS + Sales org.
Maria Braune
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Hi! Director of Client Advocacy and I when I first started 4.5 years ago I was under Brand + then a shuffle put me under CS for several years. Most recently we moved back under Brand. I am really glad though that we had that time in CS b/c it helped to build out some trust with our CSMs.
Irwin Hipsman
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Elyssa Hines When I look at titles, when people have a double title, the most common is Customer and Product Marketing. Otherwise, like you see, its a bit all over the place. My guess, it sits where there is a leader who gets it.
Sandhya Simhan
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(edited)·
Head of Customer and Growth Product Marketing. And I sit under our Head of Product, Solutions and Customer Marketing.
Claire Grove
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In my last company, in the space of 5 years I sat under Customer Success, Office of Innovation, Brand and Product Marketing 🙂 Throughout my career though, I've mainly sat in Corp Marketing,
Annie Ellis
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Customer Content Specialist (though I'm pushing for a different / more accurate title). I sit on our Content & Sales Enablement team which is under the Marketing team (at a pretty small company ~75 people)

What titles and team structures do you have within your organization? | CMAweekly Customer Marketing and Advocacy Slack

Mary Green
·
·
Irwin Hipsman could probably answer this for a lot of people in the community. I'm on the Customer Marketing team (I run community).
Gemma Collins
·
·
I've seen it differ A LOT! I sit under Demand Generation and I'm also a Customer Marketing Manager, also saw somewhere recently where it sat in PMM
➕1
Anna Scarbrough
·
(edited)·
I lead our customer advocacy program and currently sit on our Corporation Brand & Marketing team but have also been a part of our Demand Generation and Product Marketing team. In the past the other customer marketers have been on the team with me, but most recently we got split apart with the others sitting on demand gen. My role has moved a few times 😅
Samantha Duggan
·
·
I'm a Customer Advocacy Marketing Manager, I sit on the Customer Lifecycle Marketing Team, which nests into Global Marketing & Growth
Megan Donaldson
·
·
Customer Advocacy Team < Customer Marketing Team < Corporate Marketing Team (includes brand, creative, content)
Jillian Hoefer
·
·
Ooh more insights coming on this front in the upcoming CMA Salary + Career Benchmark report that we're working on!
Christine Newman
·
(edited)·
My team sits in our Global Brand & Corporate Marketing team. ETA: my title is Sr Manager, Brand Advocacy & Customer Marketing
Daniel Palay
·
·
Elyssa Hines I'm Director, Customer Advocacy, I run the Customer Marketing team, and we sit on the Global Communications team.
Gabrielle Herrera
·
·
I am Senior Marketer, Community Growth on the Community Programs & Engagement team. We fall under Community, which sits under Scaled Customer Success in our CS + Sales org.
Maria Braune
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·
Hi! Director of Client Advocacy and I when I first started 4.5 years ago I was under Brand + then a shuffle put me under CS for several years. Most recently we moved back under Brand. I am really glad though that we had that time in CS b/c it helped to build out some trust with our CSMs.
Irwin Hipsman
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·
Elyssa Hines When I look at titles, when people have a double title, the most common is Customer and Product Marketing. Otherwise, like you see, its a bit all over the place. My guess, it sits where there is a leader who gets it.
Sandhya Simhan
·
(edited)·
Head of Customer and Growth Product Marketing. And I sit under our Head of Product, Solutions and Customer Marketing.
Claire Grove
·
·
In my last company, in the space of 5 years I sat under Customer Success, Office of Innovation, Brand and Product Marketing 🙂 Throughout my career though, I've mainly sat in Corp Marketing,
Annie Ellis
·
·
Customer Content Specialist (though I'm pushing for a different / more accurate title). I sit on our Content & Sales Enablement team which is under the Marketing team (at a pretty small company ~75 people)