Jillian Hoefer

Raise your hand if you've been personally victimized by a customer survey that got:

Never again after this webinar! Alex and Austin (who have sent hundreds of surveys between them) are sharing the 6 most common customer surveying mistakes in our upcoming webinar. Register to join us live (or be the first to get the replay)

We are feeling the PRESSURE lately 😮‍💨 Our sales reps are begging for more customer stories. Our CMO wants a new flashy ROI stat for the home page. We can’t keep up with the demand for more proof. That's exactly why we’re running a new industry survey to uncover what types of customer proof are ACTUALLY making your best-fit buyers sprint toward signature (and what types of proof we're wasting our time capturing). Last year, The Evidence Gap report exposed how marketing teams are falling short of what today’s buyers actually need to feel confident. Things like:

Now the gap is widening even more. AI is changing how buyers research. Scrutiny is rising. Budgets are tighter. So, we’re collecting insights for the 2025 edition—and this is your chance to shape a report that will help you earn your buyers' trust (and win their business) faster. ➡️ Take the Survey ⬅️

When we partnered with Captivate Collective to do extensive research for the 2025 Customer Marketing Tech Landscape, we realized...we have too many insights for just one report!! So we pulled some particularly interesting insights out to do deeper dives–the first of which is a look at how the customer marketing role is changing. Here are insights from 200+ customer marketers on how the role is changing Let me know if these insights feel surprising, shocking, or right on the nose. And would love to know how you're adapting in these areas so we can grow together!

185 CMA practitioners ranked and rated their customer marketing tech stacks. Here's how everybody stacked up ⤵️ We just published the 2025 Customer Marketing Tech Landscape Report alongside Captivate Collective. It’s designed specifically to help you see how your tech choices measure up against other CMA marketers, transparently. Inside, you’ll find:

Check it out here to see how your stack compares: Grab your copy now.

NEW RESEARCH INCOMING!! 📈 No doubt that our industry is at a pivotal point, with acquisitions, sunsetting platforms, and rising demand for proof of ROI. That's why UserEvidence has been diligently working alongside the Captivate Collective team for the past 6 months to put together the first-ever Customer Marketing & Advocacy Tech Landscape Report! What's inside:

The report launches later in April, but if you'd like a sneak peek at some of the most surprising and pertinent findings, Liz Richardson and Evan Huck are hosting a webinar on April 8th to dig into the goods. Register to join us: https://userevidence.com/what-2025-will-bring-for-the-customer-marketing-tech-landscape

Hey, all! 👋 We just put out 3 worksheets that help you interview key GTM teammates (CMO, CRO, and sellers) to identify what customer evidence your team needs in order to keep deals moving. These worksheets guide you through convos that not only give you a roadmap to what customer stories you can prioritize for big impact this year, but also give you an opportunity at some suuuuper tactical facetime with company leaders. A win/win!! 📝 Grab the worksheets here 📝 Each editable worksheet includes:

Helpful? Let me know!