Jillian Hoefer

The CMA Salary + Career Benchmark Report is LIVE! DIG INTO THE SALARY REPORT DATA HERE Inside the interactive data experience, you can benchmark your salary against your CMA peers, of course. But what really stood out to me? The career trajectory data. TL;DR: In B2B marketing, the biggest pay jump tends to hit mid-career (about a 33.5% bump, based on 2025 Exit Five data). In CMA, that jump… doesn’t really happen. Salaries tend to plateau right when you’d expect them to accelerate. The upside: our research points to five structural issues driving that plateau. Even better, they’re all fixable. Take a peek, let me know what you think!! CC Mary Green

As they say in show biz... the show must go on (even if nobody can get into the virtual room.) Thanks for your patience today. We still ran our highly-anticipated webinar, How 4 B2B Marketing Teams Are Using AI To Scale Customer Proof, and the on-demand replay is ready for you. Watch the replay right here. A few of the highlights you won't want to miss: 1. One panelist found out his team was putting AI-hallucinated customer quotes into market-facing content (yikes, right?). How he caught it and the fix he built is worth the watch alone. 2. A five-second screen recording that changed how an entire sales org finds customer proof. Stupid simple. 3. One panelist connected their evidence library to their product team's AI workflow, and the use case nobody on the panel expected came out of it. PS - that's the last time we walk under a ladder carrying our black cat before a webinar...

Next week! Cara Peterson, Brayden McCleskey, Justin Li, and Jennifer Lovejoy are sharing how their teams are using AI to scale customer proof! Plus we'll be sharing a short demo of our new UserEvidence AI features 🤖 (all registrants will get the recording, so even if you can't make it live be sure to register!) https://userevidence.com/outpost-hub/how-4-b2b-marketing-teams-are-using-ai-to-scale-customer-proof/

y'all I'm not above groveling we are ONE SURVEY COMPLETE AWAY from our goal to get the customer marketing and advocacy salary + career benchmark INTO PRODUCTION!! Who's gonna be the one to tip the scale?!?! TAKE THE SURVEY RIGHT HERE (And if you already took the survey, THANK YOU! Gift card winner is announced tomorrow!)

LAST CHANCE to win a $250 Amazon gift card! We're putting together the CMA salary + career benchmark report that will help you get your next raise, promotion, dream job, etc. Take 20 minutes to complete this survey to help us create it?! Full report will be out later this Spring! TAKE THE SURVEY