Insights on the Changing Role of Customer Marketing in 2025

When we partnered with Captivate Collective to do extensive research for the 2025 Customer Marketing Tech Landscape, we realized...we have too many insights for just one report!! So we pulled some particularly interesting insights out to do deeper dives–the first of which is a look at how the customer marketing role is changing. Here are insights from 200+ customer marketers on how the role is changing Let me know if these insights feel surprising, shocking, or right on the nose. And would love to know how you're adapting in these areas so we can grow together!