Evan Huck

yea it's interesting - there's is some nuance to it though - had lunch w/a friend at dreamforce that has a startup in the LLM optimization (AEO/GEO etc) space. While G2 is one of the more cited sources, it's still a tiny fraction of the overall search volume. Also the most cited pages from G2 are the overall category pages - not your individual review pages (e.g. this type of page - https://www.g2.com/software/call-recording) In other words - LLMs don't go to the same place all the time - the range of sites they pull from is pretty diverse, and unpredictable. So it's not quite as easy as "let's just game G2 reviews like we did a few years ago and we'll be good on LLM search" You want to have a multi-pronged approach:

Anyway the prevailing wisdom in this space is that the LLM algorithms are still a tough black box to interpret - probably more analogous to email deliverability where there's a lot going on and it's important to monitor but not straightforward to optimize. Some of the usual SEO best practices still apply as well - so it's not a completely different game than SEO - just the "searches" in LLM have a lot more personalized context attached to them. We got into a bit on our webinar yesterday where we talked about our new research from a survey of 800+ B2B Buyers, Sellers, and Marketers that highlighted some of the new buying patters (LLM search/discovery and evaluation being a big one) - https://userevidence.com/the-evidence-gap-why-buying-has-gotten-easier-and-selling-has-gotten-harder/

yea worth a shot just be ready for it to be struck in most contracts (assuming your customers are redlining your MSA or making you use theirs). And even if it doesn't get struck be ready for it not to necessarily = explicit approval to use their logo

yea Jillian Hoefer could share more (although she's about to have a baby so probably is out soon 🙂) - but definitely a good play is including perspectives/quotes/reactions from customers and thought leaders so you at least have a baseline of those people sharing the report. This one got a lot more organic/unprompted sharing than we expected which is cool. We also filmed some reactions to the data at Highline which just gave us another set of people to share and mixed the format into video to diversify. but yea we're past 300 downloads in the first couple days which is ahead of last year's pace which blew us away Cross-promo with partners that share some of the same narrative can work well too (e.g. TrustRadius for us had a similar report talking about trust/depth/specificity of customer evidence/reviews)

I love framing stories as playbooks and tactical guides - just get way more useful education and credibility frame. Showing the voice of the customer in aggregate w statistics, charts, infographics can be really interesting (and you can compile a report with different types of content - testimonials, stats, charts, etc) Organizing multiple content assets into collections/microsites around industry, persona, region, use-case etc is good for repurposing

oooo fun game - if it's broadened to community and lifecycle marketing and stuff it will be way higher - but just customer marketing and customer advocacy I'm going to guess 39

welcome!

Thanks Mary, appreciate all your support!