Heather Quitos I suspect that it's a program that feels very visible to leadership and has become kind of a defacto way to get access to higher-ups at customer accounts. Unfortunately, in practice, if the relationships do not exist at that level already, recruiting for a CAB is incredibly difficult and it doesn't result in getting the people you actually want in the CAB. So, you end up getting folks who are willing, but that doesn't mean that they can provide the insights you're looking for.
