Emily Coleman

I'm on a little bit of a LinkedIn posting streak. Yesterday I discussed one of my favorite topics: hijacking revenue enablement tools (or really anything your company already has) for customer marketing purposes. Oftentimes it can be easier to get a license for a tool your organization already has and uses than going through the procurement process for something new.

Hello! I reviewed the docs in the resources section on the community website, but I wanted to ask in here as well. Do you have a landing page about your advocacy program? If so, would you be willing to share a link or a screenshot of it? We started doing interviews with advocates about joining the program, and it's becoming clear that some of our customers could use a little education on what certain advocacy activities are, like a reference call.

I posted today about a new technique I am testing to measure the impact of customer evidence on the sales cycle. One of the cool outcomes is that reps who view the proof points in our Highspot spot were 1.7x more likely to discuss customer evidence in a sales call.

I need some serious inspiration on how to put together a cohesive "what we did last year" presentation. Anyone have a structure or outline they like?