Gabrielle Herrera

Custom canvas tote

I'm more of a consumables fan than swag or tech gifts. Won’t spend your whole budget but one of my favorite speaker gifts from a NOLA conference were coffee beans and beignet mix from Cafe du monde. It felt personal and thoughtful, not transactional. You already have headphones on there but our champions have loved AirPods.

What is your goal here? To recruit more advocates? Or help those teams understand advocacy? Those a very different goals that require different approaches to address.

I don’t think it's a this or that approach. You need both.

Watches from Texas

I think you'll also learn that there is more than one way to build a program. You have to build one that resonates with your customers. Are they intrinsically or extrinsic ally motivated? What are the business needs? What's your budget? Start by doing from customer interviews to get their feedback and thoughts.

Maybe worth having a conversation around intrinsic vs extrinsic motivation.