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What Gift Card Amounts Are Most Effective for Generating G2 Reviews?

·Feb 18, 2026 05:06 PM·

What gift card amounts has this group found are most effective to generate the most amount of reviews on G2? Thanks in advance!

5 comments

· Sorted by Oldest

Sarah Koval
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I've done $25/$35/$50 -- currently we stick to $35 because it's a bit higher than the norm of $25 and it's been helping
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Emily G.
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It's been a little while since I ran a G2 review. When I did test response rates against GC dollar values, there was no noticeable change in response rate between $50 vs. $25 GCs. I was surprised, but glad to have some cost savings, haha
Christopher Dalton
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Like Emily, I didn't see a significant difference in response rate when I tested $25 vs. $50.
Evan Huck
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yea we have a lot of data on this since we drive hundreds of reviews off the back of our surveys - $25 is definitely the most common and generally the sweet spot. Agree $50 doesn't move the needle or at least diminishing marginal returns (certainly doesn't double conversion rate). I like Sarah's angle of using a less common # as a bit of a pattern interrupt. More specific swag (e.g. airpods) can also be more effective than giftcards, but you need some gifting tooling to make that scalable.
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Evan Huck
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the coolest advocate incentive i've seen (this wasn't for a review more of a top tier advocate reward) was a Blackstone Grill in the summer which got my attention, haha