Emily G.

I hear you. We're working on some GPI reviews for an upcoming Voice of the Customer report. The recommendations we're getting from our Analyst Relations team is, "We need the customer to give us 5 stars, but we can't tell them to give us 5 stars, but we really need to know that they will" 🤦🏻‍♀️

Happy to share more details on that project if helpful, just send me a DM. IMO I've found that adding these kinds of clauses to contracts does not result in lot of pushback/friction with the customer, but YMMV depending on your industry and customer

At my last company, we implemented a clause that was included on all contracts that permitted the use of their name, logo, and brief description of their use case for marketing/IR. Anything more than than (i.e. a full blown case study) would require a different release form The terms were added by default to all contracts. If a customer pushed back, reps were able to remove the clause themselves directly from the Opportunity in Salesforce (no need to go through Legal for redlines)

It's been a little while since I ran a G2 review. When I did test response rates against GC dollar values, there was no noticeable change in response rate between $50 vs. $25 GCs. I was surprised, but glad to have some cost savings, haha

When I worked in ed tech many years ago, I always thought the company Nearpod had a clever name for its champions program, PioNears

In my experience, the content spans all areas of customer marketing you mentioned. I'll see if I can find the agenda/topics from last year to give you an idea

No prob! Feel free to DM if you have other questions

I am hopefully going to this with a few folks from my team (Gabby N.). I attended for the last two years. IMO last year's event was way better than 2024. Some of the content is really great, and the networking/peer learning is the best I've found for customer marketing The CMA Summits happen in tandem with other summits organized by The Alliance (e.g. Product Marketing Alliance, CRO Alliance, etc.) — so the team that runs the event is juggling a lot of logistics. I do think they are getting better every year, but I've had a couple moments where it's felt like the event execution has been a bit scrappy. That said, as mentioned, some of the content + networking have been valuable in my experience