Emily G.

Based on your current available options, I'd also go with ChatGPT. I would flag that if your company hasn't specified yet, to double-check with your security team if it's permissible to upload/integrate customer information (e.g. Gong calls, Salesforce contact record data) into these tools. At my current company, we are allowed to input customer information into Gemini, but are prohibited from putting customer information into ChatGPT.

Hiii Heather Quitos 👋🏻 🙂 I've worked quite a bit with ITDMs and (as always) I think this varies depends on what the act of advocacy. As you mentioned, I've seen better engagement rates for more "behind the scenes" programs like advisory boards and early feedback programs. For external-facing opportunities, I've had luck proposing a customer story where it's them (the admin/ITDM) and someone from a different department (the daily user/BDM). For things like video stories, having a colleague who is more outgoing do more of the talking helped warm the IT folks up a bit. I'll see if I can find examples to share, but lmk if you want to chat further, just send me a DM!

Congratulations!

Thank you so much, everyone! These are great 🙌🏻

Agree with you Gabrielle Herrera, this is a specific ask as we are brainstorming with our social team specifically during this workshop

Thanks Jaz Cuevas and congrats on the story! Could I trouble you to share the post (screenshot or link) where you were tagged by the customer? I think that's a huge win, and while I'll mention it in my shareout, would love to include a screen shot if possible

Yep, that's right. I was looking for the Dropbox logo when I watched the F1 movie last summer, haha

Melissa Martensson may be able to help. Dropbox is an F1 sponsor. When I worked there, the Brand team owned a lot of the day to day ops for the sponsorship and there was some light tracking in terms of event attendance for onsite activations, but not much measured in terms of overall brand reach or pipeline acceleration. That may have changed, though...

At my previous company (~2K employees), we ranged from 2 up to 5 (including the Director of CM). At my current company (6K employees), we are a team of 4 FTE ICs, 1 Sr. Director, and 1 agency partner (6 total)