Emily G.

Yep, that's right. I was looking for the Dropbox logo when I watched the F1 movie last summer, haha

Melissa Martensson may be able to help. Dropbox is an F1 sponsor. When I worked there, the Brand team owned a lot of the day to day ops for the sponsorship and there was some light tracking in terms of event attendance for onsite activations, but not much measured in terms of overall brand reach or pipeline acceleration. That may have changed, though...

At my previous company (~2K employees), we ranged from 2 up to 5 (including the Director of CM). At my current company (6K employees), we are a team of 4 FTE ICs, 1 Sr. Director, and 1 agency partner (6 total)

But also, lolsob at the fact Trustpilot apparently shows up 0% of the time 😂 🫠

You're welcome! I was just on a TrustPilot kick-off call yesterday because our comms team is panicked our terrible reviews on their site are showing up in AI chats, so this is a timely article — thank for sharing

AFAIK, GPI reviews are public on the web (no sign-in required). I did a quick test for a few products/companies on GPI in an Incognito Window and was able to read the reviews

I was able to tackle your first bullet point with a Salesforce report and Airtable (a tool my company was already paying for)

I hear you. We're working on some GPI reviews for an upcoming Voice of the Customer report. The recommendations we're getting from our Analyst Relations team is, "We need the customer to give us 5 stars, but we can't tell them to give us 5 stars, but we really need to know that they will" 🤦🏻‍♀️

Happy to share more details on that project if helpful, just send me a DM. IMO I've found that adding these kinds of clauses to contracts does not result in lot of pushback/friction with the customer, but YMMV depending on your industry and customer

At my last company, we implemented a clause that was included on all contracts that permitted the use of their name, logo, and brief description of their use case for marketing/IR. Anything more than than (i.e. a full blown case study) would require a different release form The terms were added by default to all contracts. If a customer pushed back, reps were able to remove the clause themselves directly from the Opportunity in Salesforce (no need to go through Legal for redlines)