I am hopefully going to this with a few folks from my team (Gabby N.). I attended for the last two years. IMO last year's event was way better than 2024. Some of the content is really great, and the networking/peer learning is the best I've found for customer marketing
The CMA Summits happen in tandem with other summits organized by The Alliance (e.g. Product Marketing Alliance, CRO Alliance, etc.) — so the team that runs the event is juggling a lot of logistics. I do think they are getting better every year, but I've had a couple moments where it's felt like the event execution has been a bit scrappy. That said, as mentioned, some of the content + networking have been valuable in my experience