Best Practices for Implementing an Always-On G2 Review Strategy and Quick Wins

Hi all! I'm looking to start focusing a bit more on G2 reviews. Right now, I really only send out emails right before the review deadline ahead of the grid reports (so quarterly). I am looking to start thinking through more of an always-on motion for reviews. Where are you all asking for reviews and when? What are some quick wins, or easy places to start? Thanks in advance!