Unlocking Buyer Trust: Participate in Our Industry Survey!
We are feeling the PRESSURE lately 😮💨 Our sales reps are begging for more customer stories. Our CMO wants a new flashy ROI stat for the home page. We can’t keep up with the demand for more proof. That's exactly why we’re running a new industry survey to uncover what types of customer proof are ACTUALLY making your best-fit buyers sprint toward signature (and what types of proof we're wasting our time capturing). Last year, The Evidence Gap report exposed how marketing teams are falling short of what today’s buyers actually need to feel confident. Things like:
67% of sellers say deals stall because they don’t have the right customer proof.
Only 17% of buyers care about your logo farm.
Statistical evidence builds the most trust—yet it’s dead last on our marketing priority list.
Now the gap is widening even more. AI is changing how buyers research. Scrutiny is rising. Budgets are tighter. So, we’re collecting insights for the 2025 edition—and this is your chance to shape a report that will help you earn your buyers' trust (and win their business) faster. ➡️ Take the Survey ⬅️