I’d love to hear from anyone who has successfully transitioned advocates from transactional rewards programs (cough cough Influitive) to more intrinsic reward programs without losing the genuine high-engagement participants who also valued the rewards structure and being able to earn gift cards through points-based activities. What was your messaging and what did you find was key to sustaining engagement? I’m most worried about power users for whom the gift cards are probably more financially meaningful than more senior leaders. We probably won’t lose gift cards completely but I want to make it less transactional.
