Creative Ways to Engage Customers in Online Communities

Abigail Benson

·Jul 13, 2026 02:49 PM·

Hey y'all! What are some cool ways you've engaged your customers in your communities?

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13 comments

· Sorted by Oldest

Joel (Salesforce)
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To achieve what outcome(s)?
Abigail Benson
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Mainly thinking of how to keep the excitement rolling and entice members to log in multiple times a week!
Joel (Salesforce)
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Goal: Increase MAUs What’s the value a member would get by joining your community?
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Abigail Benson
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Here's the value prop(s) included in the invite: Missions made for you — participate in advocacy activities that fit your schedule and interests, and earn points toward exclusive rewards along the way Real thought leadership opportunities — panels, conference speaking, co-created content, and more. New opportunities drop every quarter, matched to how you want to show up The inside track — get early access to product news, beta invites, and notes from our team before they go public Recognition that means something — exclusive Wavemakers rewards, LinkedIn badges, milestone achievements, and more
Christine Newman
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Is advocacy the main purpose of the community? As opposed to product forums.
Abigail Benson
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Yes this community is advocacy forward in the missions, with "spaces"/forums being the "Get" for them. We have product specific forums, networking forums, and a special forum with our internal HR Evangelist to start thought leadership conversations
Joel (Salesforce)
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Do you do a survey of members on a set cadence to get feedback on the program and get ideas from them currently?
Kaustubh Katdare
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Abigail Benson - we focused on core / founder members in the initial days and they helped build the momentum. However, as Joel (Salesforce) said - it's all about the value your members get from the community. The value can be a result of the content or network that community offers.
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Mary Green
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I'm building a missions dashboard function for our ambassadors. That's fun.
Abigail Benson
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Joel (Salesforce) I just launched the program within the past few weeks so no set surveying yet, but that's a great idea 😇
Joel (Salesforce)
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I'd ask them what they want to get by being in the workspace as a member of this advocacy-first community program.
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Joel (Salesforce)
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If helpful, happy to jam more on this sometime.
Abigail Benson
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That would be great! Def would love to get your insights!
👍1

Creative Ways to Engage Customers in Online Communities | CMAweekly Customer Marketing and Advocacy Slack

Joel (Salesforce)
·
·
To achieve what outcome(s)?
Abigail Benson
·
·
Mainly thinking of how to keep the excitement rolling and entice members to log in multiple times a week!
Joel (Salesforce)
·
·
Goal: Increase MAUs What’s the value a member would get by joining your community?
🙌1
Abigail Benson
·
·
Here's the value prop(s) included in the invite: Missions made for you — participate in advocacy activities that fit your schedule and interests, and earn points toward exclusive rewards along the way Real thought leadership opportunities — panels, conference speaking, co-created content, and more. New opportunities drop every quarter, matched to how you want to show up The inside track — get early access to product news, beta invites, and notes from our team before they go public Recognition that means something — exclusive Wavemakers rewards, LinkedIn badges, milestone achievements, and more
Christine Newman
·
·
Is advocacy the main purpose of the community? As opposed to product forums.
Abigail Benson
·
·
Yes this community is advocacy forward in the missions, with "spaces"/forums being the "Get" for them. We have product specific forums, networking forums, and a special forum with our internal HR Evangelist to start thought leadership conversations
Joel (Salesforce)
·
·
Do you do a survey of members on a set cadence to get feedback on the program and get ideas from them currently?
Kaustubh Katdare
·
·
Abigail Benson - we focused on core / founder members in the initial days and they helped build the momentum. However, as Joel (Salesforce) said - it's all about the value your members get from the community. The value can be a result of the content or network that community offers.
💜1
Mary Green
·
·
I'm building a missions dashboard function for our ambassadors. That's fun.
Abigail Benson
·
·
Joel (Salesforce) I just launched the program within the past few weeks so no set surveying yet, but that's a great idea 😇
Joel (Salesforce)
·
·
I'd ask them what they want to get by being in the workspace as a member of this advocacy-first community program.
❤️1
Joel (Salesforce)
·
·
If helpful, happy to jam more on this sometime.
Abigail Benson
·
·
That would be great! Def would love to get your insights!
👍1