Hey Maria Sturgeon — Are you referring to Engagement Essentials on Agentforce Marketing (fka Marketing Cloud)? Hope you have a great weekend 😊
From my experience, I've only had to include external speaker for their speaker profile, not required in the title or abstract of the session.
A few things I have do and currently do to grow community programs I have or do work on are, kelsey dannels:
Use it as a Sales outreach program no strings attached, just an opportunity to X, Y, and Z with peers and grow their career
LinkedIn ads with different variants
CTA across a number of marketing-led assets, web pages, blog posts, etc.
CTA if there is executive-focused learning content for them in your academy
Use it as a way to engage current customers in a non-sales manner through the community program
Have a tentpole event or something to drive awareness of the community and value for members
If helpful, happy to jam more on this sometime.
I'd ask them what they want to get by being in the workspace as a member of this advocacy-first community program.
Do you do a survey of members on a set cadence to get feedback on the program and get ideas from them currently?
Goal: Increase MAUs What’s the value a member would get by joining your community?
To achieve what outcome(s)?
Excited to read more about it, Mary Green! Thanks for sharing it with us 🤩
Don't have a link 😅
