Joel (Salesforce)

Sorry none off the top of my head!

I'd say both — never know where an advocate might come from TBH. Sometimes you'll know them from their community engagement and other times they'll raise their hand as one.

To engage with the advocates or to have them learn about the program and apply to join it?

Chicago 👋

I'm going to say something more broad than a clear tactic, but… Gain Marketing + Product Leadership buy-in for a new goal: All new launches require 1-2 advocates to close the beta/pilot by the PMs + PMMs for the Advocacy/Community team to activate through X, Y, or Z opportunities to support the launch.

Some ideas:

I know Gianna and some other folks who work with them and/or are active in the community.

Love the flexibility of the post on LinkedIn though — very cool and something new to me! Thanks for sharing about it, Amy 😊

Love the post, Amy Shever — congrats on the phenomenal story 🎉 Why did y'all chose to publish it on LinkedIn vs your site? AEO benefit or something else?

Hey Maria Sturgeon — Are you referring to Engagement Essentials on Agentforce Marketing (fka Marketing Cloud)? Hope you have a great weekend 😊