Hope everyone had a great weekend! Irwin Hipsman's blog about online reviews (see Reviews) inspired me to do a little research on reviews, AI "vendor bake-offs" and B2B buyers. Attached. Enjoy!
In 2004, I established and volunteer as the ED for www.2ndchance4pets.org. There are more than 500,000 pets that are surrendered to US shelters when they outlive their owners. Our all-virtual-volunteer nonprofit provides free resources to help!
I might incorporate strategy and how customer marketing "influences revenue" and "elevates brand". Seems like most companies are laser focused on results of customer marketing and advocacy which might get their attention.