This is a very timely question as it's something we're in the midst of as well! With our recent AI features, we've been piloted a sort of "1-2 punch" when it comes to the community which seems to be working well.
- 1.
We have regular "AMA" sessions led by our product managers. I use "AMA" lightly because they are more so a webinar/live demo format where we encourage questions in the chat and for people to come off mute to ask questions.
- a.
We transitioned our invitation from simply within our community/email to in-app with Amplitude to target specific personas and that has made these 400+ attendance-getters.
- b.
Also important to have PMs, SEs, other internal SMEs answering questions in the chat!
- c.
We post the recording in the community as well as any unanswered questions with answers. We also share follow-ups with AMs and CSMs if their customers had pertinent questions or showed interest in learning more.
2. We take the same AMA topic and schedule a more informal "Talent Talk" a couple of weeks after the original webinar. This is customer-led and we tap into engaged beta testers or other early adopters. The format is 15-20 min of a "show and tell" of the new feature and then open it up to conversation.
- a.
Staff has a much lighter role in this one, where we really just make sure anyone who wants to talk gets the chance to
- b.
We record these on a case by case basis, depending on the topic and the type of content being shared (i.e. if it's a lot of proprietary information or showing their direct data, we don't record)
- c.
We post a recap of highlights, what we talked about and links to product resources discussed in the community afterwards. This is an opportunity to bring that product promotion piece in and throw some UTMs on links to see what traction we get.
