Charlotte Weiss you may want to consider a slide before this highlighting the 3 customer facing disciplines. Customer experience. Customer success and customer marketing. With one sentence for each. CX has been around a long time and is mature, CS is is the middle child and CMA the baby.
I might also break CMA into just advocacy and lifecycle and move the add on expansion into either of the 2.
Probably would not go deep for this presentation as there are subtleties based on how the vendor sells their products
add on / upsell is more in the province of CS. Sell clients more of what they already purchased.
CM can help with cross-sell. Sell existing clients something new or a new buyer at a company what the initial client purchased.
November’s Customer Marketing and Advocacy Jobs Report.
November saw the predicted dip in openings with 35 (down about 30% from October). To see what happened in November and what % the openings from July were filled go to https://www.linkedin.com/feed/update/urn:li:activity:7400866232830418948/
Abigail Benson Here is a survey of advocates I am working on having 35 companies participate in. It's fully customizable and you will receive a benchmark for your program. We ask some of the obvious questions and others that go deeper than a typical survey.
https://advocateexperience.scoreapp.com/
Victoria de Paul I am looking for 35 companies to participate in a survey of their advocates that will result in the first of its kind benchmark for advocacy programs. We ask some of the obvious questions and also not so obvious ones.
If anybody want to see the survey, DM me. It’s free, fully customizable and open to small and large programs.
Has anybody used 1-1 peer matching with their advocates. There are tools that are based on interests, role, and availability that will match people for 1-1 networking. The one I am familiar with is Orbiit.
