Irwin Hipsman

The next edition of the B2B CLM 300+ newsletter for customer lifecycle marketers is coming out in 2-3 weeks. Most editions have a focus and this one will be about new companies, products, features, modules that impact customer lifecycle marketers. I already have 5 and there's room for more. Do you know of any from the past 2-3 or the next 2-3 months that we should report on. Vendors are welcome to submit as well.

The B2B CLM 300+ newsletter for customer lifecycle marketers just hit. This edition focuses on research. We asked 25 CMA consultants and vendors: if they were going to start a CMA program from scratch, which programs would be their highest priorities. Results may be surprising, and hear from Val Geisler on her take about #1. What's your take on the final order of the seven pillars outlined by Kevin Lau (advocacy, customer lifecycle, customer comms, customer education, executive engagement, VoC, and community)

Sarah McCoy When you say exec sponsor programs is it developing 1-1 relationships with your execs and your customers execs or a program larger than that. If just 1-1, then Chief of Staff or the Admin supporting the CEO is a good person to run it as they have the ear of the CEO.

Rob Ayre is the best and you all should attend!!!