Irwin Hipsman

Aisling Martyn is a cash incentive possible. I can give you the details. Basically we paid out for a 5-star review for GPI. Plus a bonus for the top 2 performers. Can't say I lived it, but it did the job in a timely manner. It was open to all customer facing people.

Anyone going to Customer Marketing Alliance in NYC next week. Hope to see u there and connect in person.

I'm just starting to look into this for something else. Perhaps have Claude take a screen shot and then it can convert it into text. This way it is not scraping.

Customer Marketers: Does your company have a crisis communications plan for customers? If not, read this LI post. It's a real-life example of a company botching its crisis communication to customers. Plus, here is a crisis communication workflow to download.

‘What’s Really Happening with CMA Roles, Hiring, and Careers’ Join me on Friday, Feb. 20, at noon to go over the findings of the 2025-26 CMA Employment Report. I'll be on with SlapFive to talk about employment trends and provide leaders, practitioners, and job seekers with actionable insights as you navigate 2026.

Register here.

I keep a spreadsheet of all the openings posted by Frank Advocacy, CMA Weekly & CMA's slack channel. Would it be helpful to have them all in one place. LMK and I will figure out how to do it. It also includes who got the job about 4 months later. Should that be in it as well? Would love to work with someone to help me with this.