Last month, I published the Rise of Executive Engagement Programs. On May 8, we are having an online meetup covering Executive Engagement and Sponsored Events. The special guest will be the Head of North America for the Aston Martin F1 team.
If you are involved with Executive Engagement at your company and want to attend, please DM me...Irwin
Elyssa Hines When I look at titles, when people have a double title, the most common is Customer and Product Marketing. Otherwise, like you see, its a bit all over the place. My guess, it sits where there is a leader who gets it.
Are any Customer Lifecycle Marketers going to Demand and Expand on May 19-20 in SF? They have a customer lifecycle marketing track on Day 2I a. m considering the trip from Boston. Kevin Lau and Clio Castruccio, Customer Lifecycle Marketer from Boomi are presenting.
As a follow-up to the 2025-26 CMA Employment Report, here is the Q1 2026 update. Key Trend: More postings, but less hiring as compared to 2025.
Hiring Managers: Any thoughts? Is it just taking longer to hire, are openings getting pulled, can't find the right person, or.....
Kevin Lau and Emily G. F1 is super interesting as its a weekend experience. It's global and execs are flying in. They get access to the F1 team and lots of other perks.
Most sponsorships are run by the brand teams. With more and more B2B sponsors, the next frontier is impact on pipeline.
More to come on this in a few weeks.
Does anyone know the people at their company that oversee F1 racing sponsorships?
There are 10 teams and each of them have about 20 sponsors. What's jumped out at me is about 25% are B2B tech companies (and not just the AWS and Microsoft's of the world),
Would like to connect with that person to understand how they maximize the return on the company's investment.
