Melissa Meyer

I'm going through this exact exercise now! We are hoping to move from a product-based newsletter to either industry-focused or persona-based (quarterly exec track, monthly admin/power user).

We have a main awards page that is tied to our annual conference: https://www.informaticaworld.com/innovation-awards.html We announce our winners annually on our blog (2025 here) : https://www.informatica.com/blogs/breaking-boundaries-with-data-and-ai-celebrating-25-years-of-informatica-customer-innovation.html We do a carousel winners post the day they are announced (either with logos, or live photos of the winners onstage at our conference): https://www.linkedin.com/posts/informatica_informaticaworld-activity-7328890455260082[…]m=member_desktop&rcm=ACoAAAptTOkBzTZxKqz9h1AoCBmsd_E0-BclnYI

Got a great AI focused customer story published that took months of development and pestering for final client edits! 🎉

https://www.informatica.com/ca/about-us/customers/customer-success-stories/gilead.html

I've done similar messaging as Emily shared above. In my situations it's often our own sales rep who flagged the alarm bells for needing a reference and then puts it on hold for various reasons (e.g., client doesn't need it anymore, deal has been pushed out, etc.).

When Influitive was acquired by Jigsaw (part of ESW Capital), I was one of many who were laid off the same day the acquisition was announced. I've been through other non-private equity acquisitions in the past and found that any changes happened maybe 30-90 days later (gradually over time). Definitely always a stressful time when there's a lot of questions and not often many answers so I completely empathize.