How to Set Up Sentiment Trackers in Gong for Customer Advocacy

Justine Woo · 2026-02-04T00:05:15.761Z

Hi all, I’m looking to set up trackers in Gong to identify positive sentiment so we can surface potential customer advocates. Has anyone done this before? I’d love to hear about pitfalls to avoid and best practices to follow. I’m brand new to this.

How to Set Up Sentiment Trackers in Gong for Customer Advocacy | CMAweekly Customer Marketing and Advocacy Slack

12 comments

· Sorted by Oldest

Crystal Anderson
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Hi Justine! I recently just sat down with Jane from Gong to go over best practices and built out our 2026 customer marketing & advocacy Gong use cases playbook. While I'm no expert, it is still fresh in my mind and I have sales/CS enablement training coming up on this. Lots of cool new AI tools to work with. Happy to sync with you if you'd like.
❤️1
Lisa Wilberding
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Crystal Anderson I'd love to hear more too!
Gabrielle Herrera
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I would say any sentiment analysis is not great at tone or sarcasm. But gong streams are super easy to set up.
Lisa Wilberding
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We have some already set up and it's not great. I have to sift through a lot, but I've found some good conversations that have led to customers agreeing to do a story with us.
💯3
Jessica Day
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We've kept it pretty simple with our alerts, but it has been a great tool for us. Pretty easy to set-up too. Feel free to DM me, Justine!
Justine Woo
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Thank you for all of the replies! Would y'all be interested in doing a Gong focus session? I feel like we can all learn from each other.
8
Paola
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Yes please! We have a Gong alert set up, but it doesn't pick up as much as I think it could.
✅1
Justine Woo
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If interested, please DM me your email so I can invite you to the meeting
Thao Littler
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Hi!! I'd love to be a part of this call, if that's okay! I've set up some Gong alerts in the past, but as mentioned by Gabrielle, the native tool is not capable of determining tone or sarcasm. I'd also love to add that we recently implemented Peerbound and it's been an incredible add to our stack since it auto-scrapes Gong and detects sentiment for you (along with competitive intel and other useful signals that can make you seem like a hero cross-functionally). Happy to share more about that if anyone is interested!
❤️1
Erin Pemberton
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I'm also interested!
✅1
Kate Speights
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Add me to the list please 🙂
Shetal Shah
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If this call hasn't happened yet could I also be included?

Crystal Anderson
·
·
Hi Justine! I recently just sat down with Jane from Gong to go over best practices and built out our 2026 customer marketing & advocacy Gong use cases playbook. While I'm no expert, it is still fresh in my mind and I have sales/CS enablement training coming up on this. Lots of cool new AI tools to work with. Happy to sync with you if you'd like.
❤️1
Lisa Wilberding
·
·
Crystal Anderson I'd love to hear more too!
Gabrielle Herrera
·
·
I would say any sentiment analysis is not great at tone or sarcasm. But gong streams are super easy to set up.
Lisa Wilberding
·
·
We have some already set up and it's not great. I have to sift through a lot, but I've found some good conversations that have led to customers agreeing to do a story with us.
💯3
Jessica Day
·
·
We've kept it pretty simple with our alerts, but it has been a great tool for us. Pretty easy to set-up too. Feel free to DM me, Justine!
Justine Woo
·
·
Thank you for all of the replies! Would y'all be interested in doing a Gong focus session? I feel like we can all learn from each other.
8
Paola
·
·
Yes please! We have a Gong alert set up, but it doesn't pick up as much as I think it could.
✅1
Justine Woo
·
·
If interested, please DM me your email so I can invite you to the meeting
Thao Littler
·
·
Hi!! I'd love to be a part of this call, if that's okay! I've set up some Gong alerts in the past, but as mentioned by Gabrielle, the native tool is not capable of determining tone or sarcasm. I'd also love to add that we recently implemented Peerbound and it's been an incredible add to our stack since it auto-scrapes Gong and detects sentiment for you (along with competitive intel and other useful signals that can make you seem like a hero cross-functionally). Happy to share more about that if anyone is interested!
❤️1
Erin Pemberton
·
·
I'm also interested!
✅1
Kate Speights
·
·
Add me to the list please 🙂
Shetal Shah
·
·
If this call hasn't happened yet could I also be included?