Hi all! 👋 - I’m looking for advice on referral programs.
My team recently launched a referral initiative aimed at incentivizing existing customers to refer new clients. So far, we’ve targeted different user cohorts via email and in-app messaging, directing them to a landing page where they can nominate a referral through a form.
We’re now entering V2 of the program and focusing on improving conversion rates by testing new audience segments. We're also surveying customers to better understand what types of incentives resonate most and how they prefer to make referrals.
Looking ahead, we’re exploring tools that could help us scale—ideally something that works well both in-app and on our website, and can generate easy-to-share referral links.
I'd love to hear from anyone who’s run a successful referral program—what’s worked for you? Any platforms or tactics you’d recommend? And has anyone found success generating referral links without using a dedicated tool? Appreciate any ideas, and happy to connect live if that’s easier. Thanks so much!
