Jenni Adair

Same for case studies......cause that's how we've always done it. Ugh!

Plus they only want 5 star reviews for Gartner which makes it even tougher. You can't really ask a customer "can you give me 5 stars". So maddening.

I set up a unique url for each CS member and asked them to make the Gartner review ask at the the end of each of their QBRs every quarter. I didn't get a ton that way but I got a few. You should also be targeting high NPS scores. My company sent out an NPS survey every quarter through Pendo and sent me anyone who gave us a NPS 10. I then emailed those customers asking for a GPI review. I got a lot of reviews that way.

Yes, It's tedious (maybe AI can help you create a bunch at once?) but it's the best way to track it. You want to incentive your reps for making the asks and getting the reviews coming in even if they don't get published. I would send out weekly emails showing a leaderboard of which reps brought in reviews. Everyone likes seeing their name at the top of the kudos list. :-)

#1 Use sourcing links for each rep so they have their own url to send out. You can track how many reviews have been submitted, approved and denied but not which customers are attached to the reviews unfortunately. Then ask the rep to ask their customer to send a screenshot showing they submitted the review but that doesn't mean it will get published. You can also look through the published reviews to sort of gauge which ones are from their customer based on the attributes listed (size of company, industry etc). Other than that it's really tough to track anything on Gartner since the reviews are anonymous.

How about high consumption of your product/solution and if you have a certification program you can ask them as well.

Have you checked out UserEvidence? That might be a good use case for this. I'd be happy to share my experience with them or get you a demo.

Yes, thank YOU, Mary. 😘We love you and are so grateful for you. I'm especially grateful this year to this incredible community. Thanks for all of your support, calls, advice, tips, and for talking me off the ledge 🤪 and making me feel seen/heard/amazing. It's been quite the year 😬but I'm super hopeful 🙏for the amazing things to come in 2026.🤩

Wanted to chime in here since you mentioned UE…The beauty of using UE is that you can set a trigger to ask for a review to those that give you a high NPS score. I found that to be very valuable to get reviews trickling in on an ongoing basis. We set all 10s to ask for a Gartner review and all 9s to ask for a G2 review.