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How to Track Customer Reviews for GPI SPIFF When Email Confirmation Is Missing?

·Feb 20, 2026 05:20 PM·

For those that ran a GPI SPIFF, how did you actually track when a customer submitted a review if they didn't confirm on email? Trying to figure out how to comp reps but need to make sure reviews actually went through before giving them the incentive?

6 comments

· Sorted by Oldest

Madeline Coke
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Bailey Popp - we use the GPI review sourcing links so you can see how many reviews were generated by that rep (based on their sourcing link)
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Madeline Coke
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Jenni Adair
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#1 Use sourcing links for each rep so they have their own url to send out. You can track how many reviews have been submitted, approved and denied but not which customers are attached to the reviews unfortunately. Then ask the rep to ask their customer to send a screenshot showing they submitted the review but that doesn't mean it will get published. You can also look through the published reviews to sort of gauge which ones are from their customer based on the attributes listed (size of company, industry etc). Other than that it's really tough to track anything on Gartner since the reviews are anonymous.
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Bailey Popp
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Ahh okay! So you create hundreds of individual links?
Jenni Adair
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Yes, It's tedious (maybe AI can help you create a bunch at once?) but it's the best way to track it. You want to incentive your reps for making the asks and getting the reviews coming in even if they don't get published. I would send out weekly emails showing a leaderboard of which reps brought in reviews. Everyone likes seeing their name at the top of the kudos list. :-)
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Bailey Popp
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Thank you Jenni and HI!!! ❤️
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