Rachel Ward

Another initiative we have tried is a "lunch & learn" where we do i live demo call and offer ubereats GC to very targeted groups of people. You can reswizzle this to be higher end experience if you're targeting execs.

At a basic level, I suggest using an ABM campaign. Do you have 6Sense or Demandbase? If so you can target anyone from that account, running some paid and social retargeting ads. I suggest building a personalized landing page that has that company's logo and name on it, showing how you have success solving their pain/generating revenue today and speaking to how expansion with X product can help more. I'd also suggest AB testing the landing page seeing which messaging or positioning of form, etc. performs best. If you have an account management team, CTA would be to book time to explore X with your AM and have their calendar embedded in the page. You can also run a direct mail campaign and drip emails from AM team to these accounts offering a gift with meeting (Marketo used to do this when i was in a Hubspot house with champagne using Alyce). We do it at my company for top tier clients as well using Sendoso.

Liza Pugh and I are also rethinking our newsletter. Last year we went full product focused and that increased engagement but this year we’re looking to increase adoption and usage so rethinking things a bit! Thanks for sharing everyone

Happy to share more info if helpful

We have done customer interviews in our internal all hands fireside chat style, but not breakouts

is this something that could be tracked in an advocacy platform as well?

Just started owing KB and would love to sit in on this as well! Thanks for the tag Lauren Turner

Whoops I shared the podcast, here's her site: https://techtiff.ai/

Hello! We use Churnzero for 1-1 comms from CS but not for marketing comms. All mass comms still go through marketo in an effort to streamline all comms within one platform. I can ask my CS team if this has happened to them. Will report back.