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Compensation Amounts for Customer Reference Calls: Sharing Insights

·Jan 27, 2026 11:53 PM·

Would anyone mind sharing their compensation/incentivization for reference calls? (How much $ do you give to customers per call)

3 comments

· Sorted by Oldest

Christine Newman
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While we give small thank you gifts after calls (and our more frequent references have come to know that it’s customary), we don’t offer anything specifically in exchange (eg we just ask if they will take a call, we don’t mention any compensation or thank you gift in the ask). I want someone to take a call because they are fans of the product, not because they are being paid. We find a lot of our references enjoy being able to connect with others they may otherwise never have met.
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Abigail Benson
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Very interesting! I find my customers are way more motivated when a $ sign is behind it. And if I do a high level outreach, compensation is their first question
Rachel Ward
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It has varied by company. In L&D ppl wanted swag as gifts and didn't care about the money. But in previous companies, we'd offer $50-250 depending on the level and priority of the ask. To be clear, I'd never give $250 for a reference call. That was usually 50-75. Haven't had to here at my current company