Jessica Mitchell

Hi. No problem. I would really dig into their salesforce integration. It never worked for us and caused a ton of headaches. Yes, we think that the MQL to Close rates were high due to the fact that it was so easy for advocates to share their link. Nice! We also did targeted email campaigns. One thing to note about our program is we had intended on hosting Ambassador within our product but I never got the dev resources to do so. So that meant that customers had to take an extra step to get into Ambassador. That really hindered our success. I think if we hadn't have had that and if the Salesforce integration had of worked it would have been even more successful. Have you looked at SaasQuatch? We almost purchased them and liked their functionality. I think it was worth it but the integration headaches were a pain. Also it's a relatively cheap platform compared to some others on the market in the advocacy space.

Hey! I've run referral programs both with tech and without it. We used Ambassador and it never worked as expected unfortunately due to the salesforce integration. That said our MQL to Close rate was super high. As for tactics, we experimented with a ton of different tactics but the ones that worked best were targeted at NPS promoters and had targeted messaging. We also found that seasonal campaigns worked well.

I used Ambassador. I wanted to use SaaSQuatch but couldn't due to some internal stuff. Ambassador was great but the only thing I'd caution is their onboarding quite frankly sucked and their salesforce integration never worked despite spending lots of time trying to fix it. That's my two cents. All that said, we had a 60% MQL to Conversion rate in the program which was amazing.