Janet Paik

For vetting of customer brand, reputation and risk analysis before engaging in co-marketing activities- what do folks typically do in terms of process? In terms of vetting the customer as well as their brand/business?

QQ for others in how or what they measure in their advocacy programs: We have nearly 2,000 hand raisers from UserEvidence surveys, but we have not "activated" all of them. Should we consider them an advocate by essence of having raised their hand? Or only when they actively participate in a marketing activity? Or by essence of them raising their hand and filling out the survey, does that count them as an advocate?

Our online Community is celebrating its first birthday soon. Any Community anniversaries (or advocacy annis) or ideas? Love seeking inspiration from this group!