Best Customer Merchandise for Successful Direct Mail Campaigns

Charlotte Weiss · 2025-10-07 01:37:52.329721+00

What's the best merch you've sent out to customers that they keep asking for? Looking to get some direct mail campaigns happening for some of our customers ahead of a new product launch

Best Customer Merchandise for Successful Direct Mail Campaigns | CMAweekly Customer Marketing and Advocacy Slack

Amanda Peacock
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how much are you looking to spend per person? like something low cost or something more exclusive
Charlotte Weiss
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Definitely mid range
Amanda Peacock
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like $100 per person or lower?
Amanda Peacock
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would be cool if you had a tie in to the launch itself -- one year we did these custom pottery with a subtle logo and seeds etc with a message about us growing together .. wonder if there is a word from the launch you could play off of that. my fave swag item has been a patagonia lightweight puffer but thats $$ .. have also done customized passport holders that were embossed with their initials for taking flight on a new adventure etc .. also i just tend to love anything with a subtle vendor nod not a super large logo so it makes it something theyre more likely to value and share
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Holly Reynolds
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A custom calendar that highlighted key dates for their role. They went wild over it.
Charlotte Weiss
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LOVEEE the embossed passport holder, such a gorgeous idea. And the calendar idea too!
Charlotte Weiss
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So we don't tend to do too many direct mail campaigns, so I'm sussing out costs and am hoping to have a spectrum of costs/offerings. It's actually a Travel related product so I had thought about bag tags, but just love the hyper personalisation!!
Amanda Peacock
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love a good bag tag too!
Holly Reynolds
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Same! Here’s a thought - bag tag mailer with a golden ticket in a few of them. Could be gift cards, or free passes to your conference (if applicable). Could be a way to inadvertently get some social buzz.
Amanda Peacock
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if you can't get it personalized you could also do a few catchy sayings too that are relevant to your space/launch
Amy
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I would look into a hot gadget like Plaude.AI and maybe get a quantity discount.
Lisa Wilberding
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Amy I love the Plaud.AI idea! I don't see a bulk or quantity discount plan but will search a bit more.
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Gabrielle Herrera
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Custom lettermen jackets. We have a waitlist!
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Lauren Turner
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I like tying audio products to VOC/CAB programs (“we hear you”, “making beautiful music together” “Company + Customer in perfect harmony”, etc.
Natalia Rybicka
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A good biz book w/a custom bookmark is cute

18 comments