would be cool if you had a tie in to the launch itself -- one year we did these custom pottery with a subtle logo and seeds etc with a message about us growing together .. wonder if there is a word from the launch you could play off of that. my fave swag item has been a patagonia lightweight puffer but thats $$ .. have also done customized passport holders that were embossed with their initials for taking flight on a new adventure etc .. also i just tend to love anything with a subtle vendor nod not a super large logo so it makes it something theyre more likely to value and share