Hey! When you drive reviews from customers at events, do you still give rewards to customers who are just "updating" the...

·Apr 09, 2026 04:45 PM·

Hey! When you drive reviews from customers at events, do you still give rewards to customers who are just "updating" their review or only for net new reviews?

9 comments

· Sorted by Oldest

Natalie G.
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Usually only net new reviews or use a tier system of a low reward for updating and a higher value reward for net new
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Christopher Dalton
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I would suggest giving them the same reward, since G2 devalues old reviews in their algorithm. So the update provides value to your grid ranking and scoring
👍🏾1
3
Grace Corey Simpson
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We had a review booth at our customer conference and if a customer had already left a G2 review, we'd invite them to leave a Gartner review instead to get the reward. If they had already done both (I think this was the case for 1-2 customers), we still rewarded them for an updated review, because it improved the weighting of their review. IIRC, after 12 or 18 months, a G2 review starts losing it's "value" and has a lower influence on grid rankings/scores, so updated reviews are still impactful!
👍1
Natalie G.
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Love this, Grace! And to add context to my original response since it applies across platforms: the tiered approach works whether you’re at a booth capturing G2, Gartner, TrustRadius or any combo. If they’ve covered one platform, redirect to another. If they’ve done both, a smaller reward for an update is still worth it for recency value.
👍🏾1
Gabrielle Herrera
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Net new
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Christine Newman
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Grace Corey Simpson curious how you set up your booth. We’ve brought G2 on site at our conference the past couple years so obviously you’re set up wouldn’t work in that instance. But I also don’t know if we truly need them there.
👍🏾1
Grace Corey Simpson
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Christine Newman We had a ballroom where we had multiple partner and product demo booths set up. In this space, we set up a simple booth facade, had two laptops with G2/GPI webpages pulled up, and two CSMs staffed the booth. Behind the booth we had a wall shelf of small prizes (legos, cups, toys, candy, mousepads, etc) so that the rewards were on display and it got a lot of people over to the booth to ask "Hey, how can I get one of those things?" Legos seemed to be the biggest review driver for our customers 🤣 I think the booth set up could be replicated anywhere with high conference traffic, but since we already had a booth set up for partners, sponsors, and product demos, we opted to set up there so it was a part of the conference booth journey! Also: We did not bring G2 to the conference to run the booth, and having CSMs run the booth worked really well because their customers would recognize them and come over to chat and then bring their teams over to fill out reviews too!
Deja Darrington
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This is all super helpful, thank you everyone!!!
Kelly Brenneman
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I reward both.

Natalie G.
·
·
Usually only net new reviews or use a tier system of a low reward for updating and a higher value reward for net new
👍🏾1
Christopher Dalton
·
·
I would suggest giving them the same reward, since G2 devalues old reviews in their algorithm. So the update provides value to your grid ranking and scoring
👍🏾1
3
Grace Corey Simpson
·
·
We had a review booth at our customer conference and if a customer had already left a G2 review, we'd invite them to leave a Gartner review instead to get the reward. If they had already done both (I think this was the case for 1-2 customers), we still rewarded them for an updated review, because it improved the weighting of their review. IIRC, after 12 or 18 months, a G2 review starts losing it's "value" and has a lower influence on grid rankings/scores, so updated reviews are still impactful!
👍1
Natalie G.
·
·
Love this, Grace! And to add context to my original response since it applies across platforms: the tiered approach works whether you’re at a booth capturing G2, Gartner, TrustRadius or any combo. If they’ve covered one platform, redirect to another. If they’ve done both, a smaller reward for an update is still worth it for recency value.
👍🏾1
Gabrielle Herrera
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·
Net new
👍🏾1
Christine Newman
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·
Grace Corey Simpson curious how you set up your booth. We’ve brought G2 on site at our conference the past couple years so obviously you’re set up wouldn’t work in that instance. But I also don’t know if we truly need them there.
👍🏾1
Grace Corey Simpson
·
·
Christine Newman We had a ballroom where we had multiple partner and product demo booths set up. In this space, we set up a simple booth facade, had two laptops with G2/GPI webpages pulled up, and two CSMs staffed the booth. Behind the booth we had a wall shelf of small prizes (legos, cups, toys, candy, mousepads, etc) so that the rewards were on display and it got a lot of people over to the booth to ask "Hey, how can I get one of those things?" Legos seemed to be the biggest review driver for our customers 🤣 I think the booth set up could be replicated anywhere with high conference traffic, but since we already had a booth set up for partners, sponsors, and product demos, we opted to set up there so it was a part of the conference booth journey! Also: We did not bring G2 to the conference to run the booth, and having CSMs run the booth worked really well because their customers would recognize them and come over to chat and then bring their teams over to fill out reviews too!
Deja Darrington
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·
This is all super helpful, thank you everyone!!!
Kelly Brenneman
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·
I reward both.