Grace Corey Simpson

We present our winners with a trophy on stage at our customer conference and then offer them free tickets to the next year's conference (which they can always decline if it's against their company policy!)

grace.corey@glia.com

Love this topic!! Either date works ✅

We track customer reference calls in Salesforce to be able to report out on impact on deals, etc. I am still working on how to track other acts of advocacy (webinars, public speaking, leaving reviews, etc.) without using another vendor. Right now, it's in disparate spreadsheets. Our team has started to use Asana recently, so when I staff a customer webinar or event, I can pull that info from Asana now, but it's still separate from the reference call data which isn't ideal. (And I really don't want to create a monster spreadsheet (yet) 😅)

I also used to join Sales + CS calls on a monthly basis with a "Customer Proof Round-Up" to showcase new content. I used to see a good uptick in usage after those calls 🙂

Amy This is a short slide deck that I've presented on using AI to build block kits! https://docs.google.com/presentation/d/1zstB5e6fK1c8IVCVyjZgljx69-8gCG33P7QjVkYWjDs/edit?usp=sharing

I like to use a Slack Block Kit builder for announcing case studies, so there are clickable buttons and the message doesn't get lost with a ton of other messages in Slack. This is my general announcement template. Pro Tip: ChatGPT can write the JSON needed for building Slack Block Kit messages - this has been SUCH a timesaver for me 🙂

I typically announce them via a Sales Slack channel and give a TL;DR summary and "3 Reasons You Should Use This Case Study Now" with three bullet points about the value/use case shown in the customer case study. This makes it so they don't have to read the entire story up front, but can determine whether it is useful for a current customer or prospect.