Grace Corey Simpson

Christine Newman We had a ballroom where we had multiple partner and product demo booths set up. In this space, we set up a simple booth facade, had two laptops with G2/GPI webpages pulled up, and two CSMs staffed the booth. Behind the booth we had a wall shelf of small prizes (legos, cups, toys, candy, mousepads, etc) so that the rewards were on display and it got a lot of people over to the booth to ask "Hey, how can I get one of those things?" Legos seemed to be the biggest review driver for our customers 🤣 I think the booth set up could be replicated anywhere with high conference traffic, but since we already had a booth set up for partners, sponsors, and product demos, we opted to set up there so it was a part of the conference booth journey! Also: We did not bring G2 to the conference to run the booth, and having CSMs run the booth worked really well because their customers would recognize them and come over to chat and then bring their teams over to fill out reviews too!

We had a review booth at our customer conference and if a customer had already left a G2 review, we'd invite them to leave a Gartner review instead to get the reward. If they had already done both (I think this was the case for 1-2 customers), we still rewarded them for an updated review, because it improved the weighting of their review. IIRC, after 12 or 18 months, a G2 review starts losing it's "value" and has a lower influence on grid rankings/scores, so updated reviews are still impactful!

We present our winners with a trophy on stage at our customer conference and then offer them free tickets to the next year's conference (which they can always decline if it's against their company policy!)

grace.corey@glia.com

Love this topic!! Either date works ✅

We track customer reference calls in Salesforce to be able to report out on impact on deals, etc. I am still working on how to track other acts of advocacy (webinars, public speaking, leaving reviews, etc.) without using another vendor. Right now, it's in disparate spreadsheets. Our team has started to use Asana recently, so when I staff a customer webinar or event, I can pull that info from Asana now, but it's still separate from the reference call data which isn't ideal. (And I really don't want to create a monster spreadsheet (yet) 😅)

I also used to join Sales + CS calls on a monthly basis with a "Customer Proof Round-Up" to showcase new content. I used to see a good uptick in usage after those calls 🙂

Amy This is a short slide deck that I've presented on using AI to build block kits! https://docs.google.com/presentation/d/1zstB5e6fK1c8IVCVyjZgljx69-8gCG33P7QjVkYWjDs/edit?usp=sharing

I like to use a Slack Block Kit builder for announcing case studies, so there are clickable buttons and the message doesn't get lost with a ton of other messages in Slack. This is my general announcement template. Pro Tip: ChatGPT can write the JSON needed for building Slack Block Kit messages - this has been SUCH a timesaver for me 🙂

I typically announce them via a Sales Slack channel and give a TL;DR summary and "3 Reasons You Should Use This Case Study Now" with three bullet points about the value/use case shown in the customer case study. This makes it so they don't have to read the entire story up front, but can determine whether it is useful for a current customer or prospect.