We track customer reference calls in Salesforce to be able to report out on impact on deals, etc. I am still working on how to track other acts of advocacy (webinars, public speaking, leaving reviews, etc.) without using another vendor. Right now, it's in disparate spreadsheets. Our team has started to use Asana recently, so when I staff a customer webinar or event, I can pull that info from Asana now, but it's still separate from the reference call data which isn't ideal. (And I really don't want to create a monster spreadsheet (yet) 😅)
