Natalie G.

Good morning and happy Monday everyone. I am working on trying to track influence, recurring revenue for case studies on our website as well as seismic. Now I have some thoughts because we use WordPress, Google analytics tableau, seismic, Marketo and salesforce but I am not 100% certain how to implement it since I am not on the web and content team, marketing, ops team or sales ops team. I have seen attribution of case study adoption tracked at HubSpot using HubSpot and Looker when I was was at HubSpot but since my current org does not use HubSpot, I wanted to ask if anyone has successfully tracked influence, revenue, and attribution for case study adoption in their organization, using the tools I mentioned. Thanks!

Happy Friday eve! Looking forward to seeing you all in 10 minutes! As a reminder, here’s the Zoom link for today’s session: 👉 bit.ly/cmashowcasezoom PS If you want to sign up to be featured/lead the discussion, simply complete this Google Form: https://forms.gle/H61f2EwL7189gvu3A

Happy Friday! 🎉 With Mary Green’s blessing and support, we’re kicking off a new spotlight series where one person is featured to share their journey, past experiences, and career goals. It’s a great way to get to know each other, offer real-time encouragement, and build a support system—especially when it’s time to refer someone! We’re starting with a focus on job seekers, but it’ll expand over time. If you just want to attend and support, here’s the Zoom link: 👉 bit.ly/cmashowcasezoom Hope to see you there! PS If you want to sign up to be featured, simply complete this Google Form: https://forms.gle/H61f2EwL7189gvu3A