Review Referral Campaigns: Incentives Beyond Gift Cards?
Has anyone ever done review referral campaigns and incentivized partners to help generate G2/GPI reviews? If so, did you offer a separate type of incentive besides gift cards?
Has anyone ever done review referral campaigns and incentivized partners to help generate G2/GPI reviews? If so, did you offer a separate type of incentive besides gift cards?
hi Bria Jones We provided internal incentives to our internal technical sales teams to drive GPI reviews with clients. We did not pay for the gift card option. hope that helps
Hi Wendy Batten. Would you mind giving a little more details on the structure for the incentive? Was it just an incentive for giving you contacts or did they have to do the legwork? Did they get an incentive even if the customer didn't do a review after the ask?
They the sellers had to work with the clients and convince them to submit the review. Clients then had to submit the review and we could track reviews submitted on behalf of reps b/c we could create a customized link for them. they only got the internal bluepoints when the review was completed and submitted.
We did a similar program. Customers received a gift card for completing the review, and accounts teams received a spiff for reviews that came in through their personal link. It was based on a program that Jacqueline Gu shared with me. In my experience, incentivizing the accounts team really made a difference. We have very high-touch account teams, so customers felt that they were doing something to support their rep, which was more compelling than just the gift card.
Bria Jones are you familiar with Gartner’s (on and off) review collection program? They send the invite to participate and they cover the incentive (gift card). That may be an option. Side note that partner reviews are encouraged but won't count towards the GPI Customer’s Choice Award.
Lauren Stefano glad to help, how's the program going?!
Jacqueline Gu It went great! The VoC report just came out and we are Customers Choice 🎉. Thanks for your guidance in getting it off the ground
For those who had luck with the Review Collection (where Gartner sends the asks with your lists), did you have any concerns over customer privacy? I feel like we might need to review customer contracts for third-party contact sharing provisions? I think my CS team and legal would be concerned, even though GPI says "All lists are confidential and will not be used for any other purpose. The list will be deleted upon campaign completion."
Lisa Wilberding I have only submitted customer information for the GPI "review collection program" from customers that I confirmed were "healthy" targets. The one bonus for the program is that Gartner typically sees a 70% approval+publish rate when they invite customers to participate vs 40% when vendors invite customers to participate.
Oh- and Gartner issues the gift cards.
Yeah, I like that part, easier for me! I would definitely only share healthy/happy account lists, but still think I'll get some blockages internally with privacy concerns.
Lisa Wilberding the issue that might arise would be customers in EMEA as data sharing restrictions are a lot more stringent over there. Yay GDPR. I think generally in the US, you should be good, provided there's the disclaimer of 'emailing on behalf of...' somewhere in there. (note, i'm not a lawyer, but i am related to a bunch of them)
Lisa Wilberding your contracts likely have some sort of third-party partner/data processing verbiage that would cover GPI, assuming you also have a contract with them.
Lisa Wilberding - I use to do where Gartner sends the ask with my list and had huge success with it. But I thought they stopped doing them? I remember there was a landing page you requested, but I haven't been able to find that. You didn't ask about G2, but here is there response because I had to get it signed off with legal for our renewal - they delete the data after the email review ask campaigns - See G2 DPA
Rachel Haney Good to know you had success with it! I just gave it 50 emails today so hopefully i'll see some traction! This is the page to set it up (in admin). It's called Review Collection and it's under the sourcing dropdown.
