Lauren Stefano

Ugh. I do. However, it's only accessible internally, and our store doesn't accept credit cards/money (it only accepts spend credits that I assign to reps on the back end) so we're not worried about fraud.

https://wpvip.com/blog/behind-the-build-modernize-publishing/

Dani Patterson it looks like they have a course as well!

Jacqueline Gu It went great! The VoC report just came out and we are Customers Choice 🎉. Thanks for your guidance in getting it off the ground

We did a similar program. Customers received a gift card for completing the review, and accounts teams received a spiff for reviews that came in through their personal link. It was based on a program that Jacqueline Gu shared with me. In my experience, incentivizing the accounts team really made a difference. We have very high-touch account teams, so customers felt that they were doing something to support their rep, which was more compelling than just the gift card.

Irwin Hipsman we are having this exact conversation right now, and it's really shifting the perceived value of reviews

I think we are all jaded about reviews because we're so in the weeds with it (or maybe that's just me)

I'm currently having this conversation and leaning into many of the things you've highlighted. Disjointed internal teams -> disjointed customer experience -> reduced impact. By unifying, we can have a bigger impact and be more efficient