Creating Effective Advocacy Menus for Engagement

Joel (Salesforce)

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Advocacy “menus” or the items you offer advocates to participate in with your company?

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7 comments

· Sorted by Oldest

Evan Huck
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Ooo I like this one - in order of lift/involvement from the customer (heavier lift / bigger asks first):
speaking engagement at event
customer advisory board participation (CAB)
Press or Analyst briefing
Long-form in-depth case study
1:1 prospect reference conversation
Customer video
Give a referral
Product feedback session / UX interview
Join customer community
Post a review to a review site (G2, GPI)
Post on social
Mini story / thought leader blog post
Online Survey (eg UE survey)
Support an announcement (eg Like/Engage with LI post)
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Jaz Cuevas
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Janet Paik 👀
Gabrielle Herrera
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By items do you mean swag or like, opportunities and content?
Joel (Salesforce)
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Great Q, Gabrielle Herrera! I mean the “what’s in it for them” in addition to swag 🛍️
Evan Huck
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lol totally misread that question
Amy
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For customers who participate in a summit, CAB, TAB, Executive forum, Peer-to-Peer webinars, etc (note: I have heard directly from customers that peer networking alone has been the most valuable benefit) .....1. Influence strategy - provide insight and guidance to help define our direction. Share insights in a collaborative forum that drives meaningful change. 2. Expand your network - connect with other industry leaders navigating similar challenges and opportunities. Learn how other members tackle their greatest business challenges. 3. Access exclusive insights - gain early visibility to industry trends and innovations. 4. Enhance professional visibility - be recognized as a thought leader and trusted advisor in our community. 5.Exclusive access to our leadership team- including product marketing- who will provide opportunities to preview product roadmap relevant to your business.
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Joel (Salesforce)
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You’re good, Evan Huck — I’ll take all answers and takes on the original Q!

Evan Huck
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Ooo I like this one - in order of lift/involvement from the customer (heavier lift / bigger asks first):
speaking engagement at event
customer advisory board participation (CAB)
Press or Analyst briefing
Long-form in-depth case study
1:1 prospect reference conversation
Customer video
Give a referral
Product feedback session / UX interview
Join customer community
Post a review to a review site (G2, GPI)
Post on social
Mini story / thought leader blog post
Online Survey (eg UE survey)
Support an announcement (eg Like/Engage with LI post)
❤️2
Jaz Cuevas
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Janet Paik 👀
Gabrielle Herrera
·
By items do you mean swag or like, opportunities and content?
Joel (Salesforce)
·
Great Q, Gabrielle Herrera! I mean the “what’s in it for them” in addition to swag 🛍️
Evan Huck
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lol totally misread that question
Amy
·
For customers who participate in a summit, CAB, TAB, Executive forum, Peer-to-Peer webinars, etc (note: I have heard directly from customers that peer networking alone has been the most valuable benefit) .....1. Influence strategy - provide insight and guidance to help define our direction. Share insights in a collaborative forum that drives meaningful change. 2. Expand your network - connect with other industry leaders navigating similar challenges and opportunities. Learn how other members tackle their greatest business challenges. 3. Access exclusive insights - gain early visibility to industry trends and innovations. 4. Enhance professional visibility - be recognized as a thought leader and trusted advisor in our community. 5.Exclusive access to our leadership team- including product marketing- who will provide opportunities to preview product roadmap relevant to your business.
🙌1
Joel (Salesforce)
·
You’re good, Evan Huck — I’ll take all answers and takes on the original Q!

🙌🏼

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