Building a Customer Advocacy Service: Key Activities & Pricing Strategies

A question for the hive mind. I’m in discussions with a prospect about establishing a customer advocacy service that they can offer to their clients. I’m using the phrase customer advocacy (CA) as a general umbrella term, for the purpose of my discussion with the prospect, to embrace everything from building and managing a community to success and revenue marketing. My question is twofold. First - what is the absolute minimum set of activities required to start and build a CA offering that can win over clients and encourage them to invest further into this discipline? Secondly (& I know this is a how long is a pice of string type question) how can the service elements be best priced? Clients will want one figure however I want to ensure that figure reflects the true nature of the service components - ie community building should cost this amount whilst the technical & operational aspects would cost that much. Ball park figures welcome. The prospect‘s clients may feel they have a good relationship with their customers however I want to show and showcase how CA can support retention alongside growth (upsell, cross sell and net new). Looking forward to your thoughts and suggestions. Ajay