Ajay Nawathe

A question for the hive mind. I’m in discussions with a prospect about establishing a customer advocacy service that they can offer to their clients. I’m using the phrase customer advocacy (CA) as a general umbrella term, for the purpose of my discussion with the prospect, to embrace everything from building and managing a community to success and revenue marketing. My question is twofold. First - what is the absolute minimum set of activities required to start and build a CA offering that can win over clients and encourage them to invest further into this discipline? Secondly (& I know this is a how long is a pice of string type question) how can the service elements be best priced? Clients will want one figure however I want to ensure that figure reflects the true nature of the service components - ie community building should cost this amount whilst the technical & operational aspects would cost that much. Ball park figures welcome. The prospect‘s clients may feel they have a good relationship with their customers however I want to show and showcase how CA can support retention alongside growth (upsell, cross sell and net new). Looking forward to your thoughts and suggestions. Ajay

Hello hive CMA weekly mind. I'm hoping to draw on this group's collective insights and experience to help with advice, contacts, introductions, and pointers for a career-related leap I'm making. After an extended period trying to secure a permanent position, I'm now looking at freelance or contract opportunities. Specifically, I'm currently exploring customer advocacy and growth marketing opportunities in India and between UK & India. I'll be traveling to India between October and December to identify and meet with Indian tech companies that may benefit from additional customer advocacy and demand generation/growth marketing support. I have a visa that entitles me to live, work, and travel to and within India without restrictions. Question for the hive mind: I'd like to better understand the landscape and mindset of Indian companies and how they approach customer advocacy and growth marketing. Are there people in this group that could shed some light on this and, if so, could we set up a call please to chat? Are there Indian companies and contacts that people know may require help and support that they could introduce me to? Thanks in advance and in anticipation of an avalanche of advice, and offers of help. Ajay

Hi All, I will be speaking next Wednesday, 19 June at 11am Eastern/4pm UK on a webinar about Unleashing the Power of Customer Advocacy. Registration details below: https://www.linkedin.com/feed/update/urn:li:activity:7206591805377626112/ This is alongside an analyst relations experts and brings another dimension to the issues raised on the weekly calls re: customer advocacy role in revenue generation. Do register so we can spread the importance of customer advocacy to a wider audience. Ajay