Revamping Our Customers Page: Share Your Best Examples!

Taylor Page · 2025-08-01 22:27:31.089621+00

hey y'all -- i'm currently working to revamp our Customers page and how we display and highlight our customer stories. looking for some inspo -- does anyone have a Customers/Case Studies/Customer Stories page they're especially proud of? or other pages you've seen that you think look especially great!

Revamping Our Customers Page: Share Your Best Examples! | CMAweekly Customer Marketing and Advocacy Slack

13 comments

· Sorted by Oldest

Mary Green
·
Here are some https://cma-weekly.pory.app/example-programs
🎉1
Alexie Glover
·
These might not be the style you're looking to emulate, but these have been on my radar in the last few months:
Klue
UserGems
PandaDoc
In general, I've been looking for customer story pages that bring together more than just stories (ie. all formats of customer evidence) and surface the impact right away, versus just displaying the customer name and making the user navigate to a landing page for quotes/metrics/etc. UserEvidence also does a good job of this
👍2
❤️3
Taylor Page
·
^^ that's exactly the direction we're going in
🔥1
Jennifer Lyons
·
These examples look great. For some products, I think indexing and the ability to do a detailed search is just as important as the visual format.
❤️1
Mary Green
·
I wish more of these pages had predefined categories for the use case. Is it just me?
Jennifer Lyons
·
Not just you Mary Green, but I guess it depends.
👍1
Vera
·
I love Intercoms customers page https://www.intercom.com/customers
🔥1
❤️1
Alex Mechlin
·
I like how Kit's page lets you select different types of users (if you scroll down a little, on the left side): https://kit.com/resources/creator-stories And I like the unique look of DataGrails: https://www.datagrail.io/customers/
Casey Hibbard
·
Visually, I really like the magazine feel of Apollo.io: https://www.apollo.io/magazine/articles/customer-stories. Superside has a nice CS page too, with little oval buttons to click to narrow: https://www.superside.com/customer-stories
👍1
Mary Green
·
You got a lot of great links here Taylor Page what do you like best?
Evan Huck
·
Gong's is solid - https://www.gong.io/case-studies/ What I like about it:
top carousel of 3-5 featured stories
rolling wall/line of logos
good organization w/tags, topics, industry filters, etc
and of course their Customer Proof page is fire 😉 https://www.gong.io/customer-proof/
Another one I really like is Clay (homepage actually) - the logo wall has a little tag/pill that denotes if a logo has a case study behind it, and hovering over those pops up a Testimonial in a small modal - https://www.clay.com/
❤️1
Alexie Glover
·
Clay's marketing is so good 🥹 they stand out so much! Their LinkedIn is unreal.
Taylor Page
·
these are all so awesome -- i think a lot of them look really good. we have some technical constraints that will limit what we can actually do on our eng, but i think we'll probably end up with something like Gong's
❤️3

Mary Green
·
Here are some https://cma-weekly.pory.app/example-programs
🎉1
Alexie Glover
·
These might not be the style you're looking to emulate, but these have been on my radar in the last few months:
Klue
UserGems
PandaDoc
In general, I've been looking for customer story pages that bring together more than just stories (ie. all formats of customer evidence) and surface the impact right away, versus just displaying the customer name and making the user navigate to a landing page for quotes/metrics/etc. UserEvidence also does a good job of this
👍2
❤️3
Taylor Page
·
^^ that's exactly the direction we're going in
🔥1
Jennifer Lyons
·
These examples look great. For some products, I think indexing and the ability to do a detailed search is just as important as the visual format.
❤️1
Mary Green
·
I wish more of these pages had predefined categories for the use case. Is it just me?
Jennifer Lyons
·
Not just you Mary Green, but I guess it depends.
👍1
Vera
·
I love Intercoms customers page https://www.intercom.com/customers
🔥1
❤️1
Alex Mechlin
·
I like how Kit's page lets you select different types of users (if you scroll down a little, on the left side): https://kit.com/resources/creator-stories And I like the unique look of DataGrails: https://www.datagrail.io/customers/
Casey Hibbard
·
Visually, I really like the magazine feel of Apollo.io: https://www.apollo.io/magazine/articles/customer-stories. Superside has a nice CS page too, with little oval buttons to click to narrow: https://www.superside.com/customer-stories
👍1
Mary Green
·
You got a lot of great links here Taylor Page what do you like best?
Evan Huck
·
Gong's is solid - https://www.gong.io/case-studies/ What I like about it:
top carousel of 3-5 featured stories
rolling wall/line of logos
good organization w/tags, topics, industry filters, etc
and of course their Customer Proof page is fire 😉 https://www.gong.io/customer-proof/
Another one I really like is Clay (homepage actually) - the logo wall has a little tag/pill that denotes if a logo has a case study behind it, and hovering over those pops up a Testimonial in a small modal - https://www.clay.com/
❤️1
Alexie Glover
·
Clay's marketing is so good 🥹 they stand out so much! Their LinkedIn is unreal.
Taylor Page
·
these are all so awesome -- i think a lot of them look really good. we have some technical constraints that will limit what we can actually do on our eng, but i think we'll probably end up with something like Gong's
❤️3