Casey Hibbard

For those who capture customer testimonial videos remotely: What are the pros and cons of guided video capture (me asking the questions live, asking the customer to say it one more time, etc.) vs. the customer capturing their own video with prompts? Is it hard to get customers to stop and do this on their own? If I'm creating a written version at the same time, then one call to knock out both seems best.

Can anyone recommend a designer for written stories?

Hi all, I'm looking for examples of first-person customer stories (usually articles/blogs) that are bylined by the customer (but ghostwritten). I know many are finding this to be a more attractive ask for customers than a traditional customer story. I'd love to see examples that are perhaps a hybrid of thought leadership, story elements, and metrics so it's useful for sales.