AI Courses for Customer Marketing Professionals: Recommendations Needed

Holly Reynolds · 2025-09-17T13:53:00.693Z

Has anyone found AI courses that are especially useful for customer marketing pros? Would love to hear what’s been helpful for you.

8 comments

· Sorted by Oldest

Ciana Abdollahian
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I haven’t seen anything specific to customer marketing yet, but in my new role I’ll be leaning heavily into AI. As I ramp, I’ll start sharing use cases publicly. Right now, I’m recording my internal listening tour calls, uploading the transcripts into ChatGPT to generate summaries, and then using AI to analyze patterns across the interviews. The goal is to surface trends and help us prioritize what matters most to Sales (and will be adding in Marketing, CS, etc) for the reference program and customer proof.
❤️7
Rachel Bonistalli
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I'd be curious on how you will use AI to analyze patterns across the use cases. Any steps you can share? I would like to try experimenting with that. Of course, I guess I could ask ChatGPT how to do that possibly?
Ciana Abdollahian
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I'll have a better answer once I dive in and iterate but it would depend on your desired outputs so I'll probably prompt something like:
"Analyze trends across interview personas (Sales, CS, Marketing) and identify quick wins that will help me build credibility within the business, prioritize projects and programs that align to business goals & priorities, as well as 6 month roadmap with key milestones."
There will be more that goes into a prompt but hopefully that gives you a better idea of what I'm trying to accomplish.
👍1
Erica Benton
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Just spoke at a really good daylong session with Base.ai targeted at Customer Marketers called ObsessionAI Summit. I think they're in Boston today/tomorrow and then in SF next week.
💡2
❤️1
Lauren Turner
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@Holly I’m building one out (mostly on how to create custom GPTs for CMA)
Ciana Abdollahian
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I know Base is also offering this AI workshop in Bos & SF. Looks interesting but I'm not able to attend!
Holly Reynolds
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Ciana Abdollahian that does sound great. If I was still based in Boston, I would totally take advantage of this!
Gabrielle Herrera
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I suggest prompt engineering and mastery courses. That’s really the key to any of these tools.

AI Courses for Customer Marketing Professionals: Recommendations Needed | CMAweekly Customer Marketing and Advocacy Slack

Ciana Abdollahian
·
·
I haven’t seen anything specific to customer marketing yet, but in my new role I’ll be leaning heavily into AI. As I ramp, I’ll start sharing use cases publicly. Right now, I’m recording my internal listening tour calls, uploading the transcripts into ChatGPT to generate summaries, and then using AI to analyze patterns across the interviews. The goal is to surface trends and help us prioritize what matters most to Sales (and will be adding in Marketing, CS, etc) for the reference program and customer proof.
❤️7
Rachel Bonistalli
·
·
I'd be curious on how you will use AI to analyze patterns across the use cases. Any steps you can share? I would like to try experimenting with that. Of course, I guess I could ask ChatGPT how to do that possibly?
Ciana Abdollahian
·
·
I'll have a better answer once I dive in and iterate but it would depend on your desired outputs so I'll probably prompt something like:
"Analyze trends across interview personas (Sales, CS, Marketing) and identify quick wins that will help me build credibility within the business, prioritize projects and programs that align to business goals & priorities, as well as 6 month roadmap with key milestones."
There will be more that goes into a prompt but hopefully that gives you a better idea of what I'm trying to accomplish.
👍1
Erica Benton
·
·
Just spoke at a really good daylong session with Base.ai targeted at Customer Marketers called ObsessionAI Summit. I think they're in Boston today/tomorrow and then in SF next week.
💡2
❤️1
Lauren Turner
·
·
@Holly I’m building one out (mostly on how to create custom GPTs for CMA)
Ciana Abdollahian
·
·
I know Base is also offering this AI workshop in Bos & SF. Looks interesting but I'm not able to attend!
Holly Reynolds
·
·
Ciana Abdollahian that does sound great. If I was still based in Boston, I would totally take advantage of this!
Gabrielle Herrera
·
·
I suggest prompt engineering and mastery courses. That’s really the key to any of these tools.