Ciana Abdollahian

I usually take leadership’s (marketing, pr/comms, legal) guidance on this. Maybe you could collaborate with them on guidelines of the types of customers to avoid co-marketing with and maybe create an approval chain for customers you’re unsure of whether or not they meet the guidelines. Legal definitely had a POV on this at the last company i worked at!!

Mary Green do we need to start a petition to get you reinstated?

Just posted on LinkedIn about the not so glamorous side of customer marketing (aka advocacy but Klaviyo calls it customer marketing so don't @ me) -- grinding to drive advocate sign-ups when there are no processes or workflows in place. I went from 0 to over 50 advocates so I'm calling that a win 😊

This is all great input - thank you! I'd definitely be down to catch up soon Sharon Schena 🙂

Thank you! I literally was so happy now I'm trying to get it down on paper as fast as humanly possibly 🤣 I wonder if I could put criteria around some percentage meeting certain criteria e.g. certain products, company size etc aligned to company goals?

Kate Kresowik can you give me more details or an example of what you're looking to do?

Congrats Daniel Palay!!!!

I really want to get a walking pad and adjustable desk so if anyone has recommendations, please lmk! Same with a smaller functional gym bag to bring to the office. I've been eyeing the Calpak Luka duffle but not sure if it is overkill or not. I got some toys for Olivia, an airfyer (my last one had seen better days), a new vacuum, and some new airpods for my partner because his stopped working.

I actually didn’t realize they had one. I only think I knew about the salary report. The State of Customer Marketing report is solid, but there are definitely gaps we could fill. IMO, more research and benchmarks can only help elevate the CMA function.