Ciana Abdollahian

Here are some things I’d recommend:

2. Build some programming that keeps advocates engaged based on the customer interviews. At my last company we used to do monthly calls only open to advocacy members and they would be a combo of thought leadership and product focused. Some of the advocates really enjoyed these calls and it was a great way to deliver value to our customers (sometimes advocacy programs can feel very transactional). 3. Typically you’ll find that there will be a small percentage of your advocacy programs that will be the customers you’ll want to use for every activity (they are happy, use a lot of products, etc) for those you may want to consider a higher tier or just establishing if you do x amount of activities you get a free pass or our user conference etc. and then to your point above there will be ones who are disengaged either because there is nothing for them to participate in or they are too busy, changed roles etc. I would land on a cadence that feels good to you to check- in with members seeing if they still want to be in the program even though there hasn’t been any activities for them to complete. I also think this is why it’s important to engage them outside of just asking for activities! Probably could write a novel on this topic, especially because I’m living it right now but hopefully this helps and feel free to reach out with anymore questions/topics!

Irwin Hipsman Yes I am!

Maybe if Jake’s organization had Peerbound and was using proactive proof we wouldn’t be in this situation

literally no notes on the ChatGPT generated Slack DM from an AE including some of the weird warped emojis 🤣

I think Abigail Benson's advice is spot on and the best way to approach that scenario. I'd center it on the fact that you want to be successful with their solution and having a CSM who is more aligned with your needs as a client will help get you there!

Paola there is field in SFDC that we don't have perms to yet (working on it!) that is populated when a customer completes onboarding that we would trigger off of and I think they also note the sentiment of the customer coming out of onboarding so we'd use that as well Rose Fried i am literally talking to everyone i possible can internally about AI projects going on and trying to insert myself into whatever is already happening. There is a CS project going on which will bring together all the data i need to identify new advocates. I gave my workflow specs to the PM on that project and he thinks it's feasible to bake in my requirements into the existing project 🤞

I usually take leadership’s (marketing, pr/comms, legal) guidance on this. Maybe you could collaborate with them on guidelines of the types of customers to avoid co-marketing with and maybe create an approval chain for customers you’re unsure of whether or not they meet the guidelines. Legal definitely had a POV on this at the last company i worked at!!