What gifts have you given your customers for winning customer awards? I'd love to share ideas on nice gifts that have been well received!
Hi Liza - Our awards were part of our annual global awards program. We recognized/celebrated the winners at our annual customer conference. They received a crystal at an exclusive awards dinner at the conference. We allowed them to bring two colleagues with them to the dinner. We bent the rules here and there depending on the customer and circumstances but tried to stick to this since we always had a headcount limit. We also recognized the winners during general session the day following the dinner. We didn’t recognize them individually given time constraints. Instead, we played a short video highlighting the winners and had them join us onstage while the video played followed by some high-energy music, graphics, and audience applause. Given the above, we didn't feel it was necessary to provide additional gifts per se. However, with this said, we did provide winners with conference passes. We also included them in our “Elevated Experience” at the conference. This was a VIP experience for our top advocates. It included a number of perks, including a special gifting experience where they could shop for and select a gift onsite to take home with them. We did everything from Toms and Dif sunglasses (great for Orlando) and Toms shoes to cool bags, hats, wallets, and more. I'd have to go back and look to remember all the gifts we tried over the years. I know this might not be exactly what you were looking for but I hope it helps!
Not a gift but I have seen some clever ways to recognize award winners on social. Here's one I saved https://www.linkedin.com/posts/huge-congratulations-to-our-2026-class-ugcPost-7452237161086480384-DkLu/?utm_source=share&utm_medium=member_ios&rcm=ACoAAABdKtcBs6hXkJ9iARxBUYHlDfHaJ8sWi20
Very similar to Rob - we celebrate our winners and finalists during our customer conference. We give them 1 trophy (crystal/wood mix), 1 free pass and comped hotel for 1 person and we host an exclusive welcome awards reception so they can meet us/each other. We then recognize the winners onstage during our closing keynote.
BTW, I should have mentioned that the awards dinner/celebration included not only the winners and two of their chosen colleagues but also key execs from our company, as well as key media/analyst/influencers. Outside of the recognition/celebration, it was a great for the winners to meet one another, connect and interact with our execs, and for media/analysts to hear firsthand the business outcomes our customers have achieved. Probably obvious but just in case it wasn't. 😂
