Rob Lamoureux

We had a few one-sliders that we used with potential advocates and to share with sales and CSMs to educate customers and try to get them onboard. I'll see if I can dig any up. You can also check out the landing page we used. https://www.verint.com/elevate/

Same as Jeff but we would provide points in our advocacy program for participating in the beta. For #2, we would offer “bonus” points in our advocacy program for any high-value assets that they agree to as part of or following the beta. We would make this known and try to get consent up front. If the beta/product is a significant business priority, then we would tie a free conference pass for any resulting collateral.

Hi Kevin S. We did this one internally via Teams. https://www.verint.com/case-studies/ruffwear-improves-support-experience-with-verint-callback/

For virtual, we filmed via Teams and produced on our own with the help of our digital team. You can definitely leverage AI to help with editing the raw footage to a more reasonable and consumable length assuming the right prompting. For onsite/in-person filming, we used 29 Studios. I'd highly recommend them, although they are based out of Scotland. They do have clients in the US and do quite a bit of filming here. We also shopped around or used local vendors when we needed and, in particular, when budget (or lack of) was a factor.

Some of ours was programmatic but some was also like you as we had some of the same challenges (gazillion products, multiple industries, etc.).

Hi Kaleigh - I would be happy to connect to share what we did at Verint around customer stories/speakers.

https://www.nadel.com/

Hi Megan. Got the answer to #1. We have used C&S Sales and Nadel. We used the former for most branded merchandise. We used the latter for our customer awards and, usually, our top advocate holiday gifts.

Hope you are able to find a happy medium. There is value in having both individual and organizational rewards. They can (and should IMO) coexist. $100 for an individual reward seems excessive to me unless you are pricing it right in terms of what it takes to earn the reward, and you have budget to support. Have you considered smaller, more nominal individual rewards and maybe capping it at $100 over a defined time period and then organizational rewards that are of higher value and take more advocating to redeem for? Advocates will likely have to choose one or the other as there will be a cost for rewards they receive. While we saw advocates use earned points for gift cards, we also saw them forgo gift cards when they had a goal of getting a free conference pass or a training credit. Or maybe the smaller individual rewards trigger a larger organizational reward? Just thinking out loud here. Hopefully, it at least gives you more food for thought.