Benefits of Centralizing Customer Marketing: Key Use Cases and Proof Points

👋 Curious for your thoughts: if you were a leader looking at centralizing all customer marketing into one function instead of having it spread across different teams, what examples or use cases would you share to highlight the benefits? 💡 I am especially interested in how you would frame the value of a customer marketing center of excellence — things like stronger alignment across the journey, clearer ownership, better scalability, and more impact on retention and advocacy.